Driving up SaaS Conversion Rates Through the Funnel in 3 Simple Stages

In 3 Simple Stage by iridize

Driving Up Conversion Rates Through the Funnel

iridize.com

Your conversion rates

can always be better.

Unless you’re up to 100% conversion rates, in which case

– come see us about a job offer ;-)

iridize.com

The process to improve conversion

is similar to the scientific method

of improving a medicinal drug:

Isolate problem

through tests

Remove problematic

element

Replace with better

component

iridize.com

Isolate Problem Monitor Analytics

iridize.com

In order to understand

where users stumble –

define micro-conversions

and minor conversion

goals (clicks,

submissions,

video plays, etc.).

You can then

monitor these

conversions to

determine what

your weak UX

link is.

iridize.com

Tip: focus on user-centric analytics

and tracking a single customer’s usage

flow. That will help create a usage

roadmap for you SaaS navigation.

iridize.com

Handle

problematic

element Change Flow

iridize.com

Having singled out the navigational/UX

challenges, you can now proceed to:

• Extract said problematic elements

• Offer customers support as a means

to overcome navigation difficulties

• Change SaaS flow altogether

iridize.com

Make sure to back any flow changes with

smart A/B testing to make sure you are in

the right direction.

And keep monitoring analytics.

iridize.com

Introduce

better catalyst Tweak Calls to Action

iridize.com

Mind your CTAs. They are often the

source of users dropping in between

the flow cracks.

iridize.com

Make sure your Calls to Actions are:

• Worded effectively

• Leave no room for doubt as to

which action they are prompting

• Inspire, drive and encourage users

to action

• Are short and concise

Why Iridize Mobile? We Hope That Was Helpful!

Ask us more about ways to

reduce your SaaS churn rates

and improve conversion.

iridize.com