DrupalCon Baltimore - Next Generation of Content Strategists
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- 1. PROJECT MANAGERS ARE the new CONTENT strategists
- 2. #DrupalCon @lynnwintermn LETS TWEET!
- 3. TO KNOW WHERE WE ARE GOING we must rst know where we came
from
- 4. TV invented1927
- 5. Drupal released2001
- 6. PATHthere is no clear
- 7. we can do ANYTHING!
- 8. how should this PM role EVOLE?
- 9. to make HAPPY I wanted my clients
- 10. we can problem CONTENT solve the
- 11. they dont know where to start or which path to follow
Challenge #1
- 12. Solution: BE THEIR LEADER
- 13. create a MVP process
- 14. provide clear BOUNDARIES
- 15. provide early and o@en ADVICE
- 16. they dont have Ame nor experience Challenge #2
- 17. Solution: Hire talent
- 18. the average full- Ame work week47
- 19. invest in ARTISTS
- 20. content markeAng costs markeAng, generaAng 64% less 3 times
as many leads than tradiAonal
- 21. online video of all web trac 74%accounts for
- 22. arAcles with more 94% images get total views
- 23. demand for infographics in the past year 800%has
increased
- 24. no one has a clue of what they have now Challenge #3
- 25. Solution: Create an inventory
- 26. + create document OUR ROLE + add feature notes + quick
evaluation+ analyze data+ add new content
- 27. + nalize delete list THEIR ROLE + nd new assets + assign
responsibility + prioritize for launch
- 28. its dicult to say goodbye Challenge #4
- 29. Solution: DEFINE VALUE
- 30. provide clear (wriHen) guidelines
- 31. looking for this USEFUL are key audiences content? does it
support key iniAaAves?
- 32. the item last FRESH when was updated?
- 33. accurate content is ACCURATE is the content credible? key
to building trust
- 34. for each piece of content? OWNERSHIP is someone
responsible
- 35. work for mobile? MOBILE does the content
- 36. geJng any visits? TRAFFIC is the content
- 37. they forget to think about on-going content needs Challenge
#5
- 38. Solution: DEMO UPCYCLING
- 39. convert content into mulAple EQUALLY formats to create
something UPCYCLING that is or higher in value. Then bringing the
content into circulaAon again at just the RIGHT Ame
- 40. the is more than the WHOLE impact sum of its parts
- 41. + create a video, grab transcript
- 42. + create a video, grab transcript + write an enhanced blog
post
- 43. + create a video, grab transcript + post shortened video on
+ write an enhanced blog post Facebook w/ add capAons
- 44. + create a video, grab transcript + post shortened video on
+ write an enhanced blog post + shorten in the newsleHer Facebook
w/ add capAons
- 45. + create a video, grab transcript + post shortened video on
+ write an enhanced blog post + shorten in the newsleHer + create
an Instagram quote card Facebook w/ add capAons
- 46. they are paralyzed by a blank white page Challenge #6
- 47. Solution: CREATE DIGISTABLE PIECES
- 48. + dene each unique template + nalize the full scope +
create (invent) word limits + set rm deadlines + dictate where the
content is created
- 49. 01 gathercontent.com GATHER CONTENT
- 50. Fieldabletemplates!
- 51. Fieldabletemplates!
- 52. Fieldabletemplates!
- 53. Fieldabletemplates!
- 54. Fieldabletemplates!
- 55. the content isnt good enough Challenge #7
- 56. Solution: TEACH THEM HOW TO TEST CONTENT
- 57. tesAng reveals more o@en CONTENT issues with than UX,
design or funcAonality
- 58. READABILITY
- 59. 01 read-able.com
- 60. FINDABILITY
- 61. OpAmal Workshop Tree tesAng or First-click tesAng
- 62. COMPREHENSION
- 63. complete in-person tesAng requiring users to read
content
- 64. they reached the nish line but thats it Challenge #8
- 65. Solution: WAIT TO MAINTAIN
- 66. tasks, workow, documentaAon GOVERANCE process of managing
roles, & training for content
- 67. wait complete minimal tasks to3 MONTHS
- 68. + redene roles + update workow + create editorial calendar
+ create maintenance plan+ measure progress
- 69. their co-workers want to help (not really) and have
interesAng (bad) ideas Challenge #9
- 70. Solution: HELP MANAGE POLITICS
- 71. INDIVIDUAL communicaAon is worth every minute
- 72. NUMBERS dont lie
- 73. BACKUPS can be oered
- 74. be the BAD GUY
- 75. youre a PM so of course you want to learn more! EXTRA
CREDIT
- 76. demand for project managers CONTENT in the past year
500%has risen
- 77. nd your own evoluAon path! CHALLENGE YOURSELF