e-PRO® is specifically designed to help real estate professionals thrive in the competitive world of online real estate. This recently updated course is designed to ensure continued success in your Internet marketing efforts well after you complete the course and earn your certification.
- 1. E-PRO WORKSHOP Presented by: Certified e-PRO Trainer,Sharon
Koziel, CRS,e-PRO www.EducationPlus.biz Welcome To The
2. Partnering in Your Success!
- Superior Home Warranty Coverage
3. Intro
- real estate, California310,000
- real estate, California5,260,000
As the percentage of real estate transactions that begin on the
Internet rockets through 82% Source: NAR, (on its way to 90%+) it
is clearer than ever that you need a strong array of tools to stake
your claim to your part of that bounty. 4. NARS e-PRO CERTIFICATION
COURSE FOCUS
- Getting connected creating an Internet Presence
- E-mail communication and marketing.Mastering e-mail software to
be your tool
- World Wide Web learn advantages of web-marketing plan.Use web
to publish valuable information.Search engines, blogs, etc.
- Ancillary technology PDAs, digital camera, virtual
tour,personal technology plan of action
5. National Association of REALTORS CIPS 6.
- 6 Month Enrollment (an extra 2 months today)
- Lifetime Access to e-PROCommunity
- 12 CE Credits Through CAR
7. INTERNET AND YOU
- Have a websiteplanfor your website?
8.
- For many industries and businesses,
- Technology and the Internet created aParadigm Shift
- AFundamentalChange of the Rules
9.
- When aParadigm Shifts , everyone goes back to Zero.
- Your past success guarantees nothing when aParadigm Shifts
10.
- Its the little things that make a difference
- Differentiate yourself from your competition
- Integrating technology into what you are already doing
- Develop aDomain Name Marketing System
- Contacts Create Contracts
Themes 11.
-
- Long Range (Strategic Plan)
Create a Plan 12.
- Identify your Audience(s)
- Content of value to your audience(specific)
Web Site Plan 13.
Web Host Check Lists 14. YOUR IRRESISTABLE WEB OFFER
- How do you keep someone atyoursite?
-
- Whats the thing of value that engages them?
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- Interactive content AgentHome
-
- What piece of info, or document, or item is extremely valuable
to your visitor?Incentive?
-
- Offer a ListingBook account to everyone
-
- http:// www.mycorona.listingbook.com /(Member Benefit of your
local MLS and your local Association)
15. NINE INTERNET PLANNING PRIORITIES
- Get a full-featured e-mail account
- Create a permanent e-mail address
- Pick the best broadband option in your area
- Learn and use more of the functionality of your e-mail
software
16. PLANNING PRIORITIES contd
- Build your e-mail address book
- Create your web site strategy and web marketing plan
- Examine web options and budget for them.
- Make your web site decision and make sure you measure
results.
- (from Saul Klein, of Internet Crusade, creators of e-PRO
certification of NAR Saul is one of the top 25 most influential
people in real estate and the CEO of Internet Crusade and
Point2Agent)
17. Marketing Plan 18. Marketing
19. Domain NameMarketing System Put Your Name in Front of People
20. Personal Branding 21. Real Estate is aMe Too Business
22.
- Enhance Technology Proficiency
- Become e-PRO Certified - Differentiation
- Become part of the e-PRO Support and Referral Network
Benefits of 23. CONSUMERS:
- Will have confidence you take the connected consumer
seriously.
- Will have confidence you will meet their online needs.
- Will appreciate your interest and ability in using the
Internet.
- Will have ability to link to a special web page explaining
whate-PROCertification means to them, the online clients.
- Will have confidence you take the connected consumer
seriously.
- Will have confidence you will meet their online needs.
- Will appreciate your interest and ability in using the
Internet.
- Will have ability to link to a special web page explaining
whate-PROCertification means to them, the online clients.Personal
page
24. Module 1
Internet Hosting Understanding the Miracle of the Internet 25.
Domains: Internet Addresses
26. Domain Name Marketing System
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- Web Addresswww.koziel.com
-
- E-mail Address[email_address]
-
- Deep Linkingwww.ForSale.koziel.com
-
- Links to other web serviceswww.ListingBook.Koziel.com
www.Lowes.koziel.com
- Multiple e-Mail Addresses
27. For Sale Old Town Realty (555) 444-4545 For More info:
http://455 NobeSt.Koziel.com 28. For Sale Old Town Realty (555)
444-4545 http://UnderContract.Koziel.com http://SOLD.Koziel.com 29.
Lowes.Koziel.com 30. Its the little things that make a
difference
31. Its the little things thar make a difference
- Use Upper And Lower Cases
32. XXX - Rated
33.
- E-mail Communication and Marketing
- Become an e-mail Powerhouse
Client Side Server Side Module 2 34.
- Software on Your Computer
Client Side
- Change your return address
- Keep your Inbox Below 20 Messages
- Automate your Signature (Does not have to be a signature)
35. Thank You Signature
- Congratulation for taking the first step in becoming an ePRO
real estate professional.I have found this designation to be a
great asset.Please remember to sign up for your free website.You
will get three month to test drive thefull-featured Point2 Standard
site with no obligation to purchase or even supply a credit card
and then a fee of only $9.95 if you continue to use the site.
- Sign up today at http://sharonkoziel.internetcrusade.com/
- REALTOR, Certified WINForms & e-PRO Trainer
- 800-394-3444 / 951-751-6011
36. Signature Should Include:
- MailTo:CodeOfEthics@Association.com
37.
- [email_address] goes[email_address]
Server SideE-mail Services 38. Permanent E-mail Address #1Web
Presence http://YourName.com #2E - mail Presence [email_address]
Internet Marketing Presence 39. E-mail Forwarding E-mail Host AOL
[email_address] AOL New Temporary E-mail Address[email_address]
40.
- Unlimited E-mail Addressing:
- Email Plus Can be purchased at:
- http://sharonkoziel.internetcrusade.com/
41.
Unlimited [email_address] [email_address] 42. 43.
http://sharonkoziel.certifiedeprotrainer.com 44.
- WWW Marketing, Publishing, Service and Support
1. Identify your Audience(s) 2. Content of value to your
audience (specific) 3. Web site publishing Tool 4. Drive Traffic
(Blogs, Networks) Module 3 Web Site Plan 45.
-
- RealTownBlogs.InternetCrusade.com
- Publish Information for Club, Church, Little League, etc
Blogs for Fun and Profit 46. BLOGS = Weblogs
- Frequent personal comments in an online diary/journal
- Sharing ideas and learning from other professionals
- www.Activerain.comhas more than 70,000 members Realtors,
mortgage people, appraisers
- A source of referrals and advice from other Realtors
47.
http://Point2Agent.InternetCrusade.com 48. Social networking
- Mirrors the circle of people you know
- Sharing content online, e.g., photos, videos, music
- For Realtors,www.Realtown.comgets 100 new members a day and has
over 4000 members currently
- www.LinkedIn.comis for individuals with similar professional
interests, e.g., insurance, real estate, mortgage banking,
inspectors, etc.
49. Social Networking
- By 2010 GenY will outnumber
- 96% of them have joined a social media
- 1 out of 8 couples married in the U.S. last year met via social
media
50.
- To Reach 50 Million Users
- FACEBOOK added 100 Million users in less than 9 Months!
- If FACEBOOK were a country it
- would be the worlds 4 thlargest
- Fastest segment on FACEBOOK
51. SOCIAL NETWORKING orWeb 2.0Check these out:
- Zolve.com Zolve.com allows agents to network, blog, assign
ratings, create and accept digital contracts for r.e. transaction
services
- More: ActiveRain,BeatYouThere, Listolia, RealtorClix, Trulia
Voices, Zillows Home Q&A., FaceBook
- And for the consumer:www.ChoiceA.com , a free alternative to
the MLS.
52.
- Putting the Internet and Technology to Work for You
Module 4 53. 54. e-PRO MEMBER BENEFITS
- You stand out from your competition
- You stay connected with the internet consumer
- Youll be connected to a huge base of real estate professionals
who help with problems, questions, opinions
- Youll enhance your proficiency in technology
- Youll avoid overspending on technology
55. TOP REASONS TO SIGN UP
- You have 6 months to complete it + 2 months extra today.
- Done at your convenience a.m. or p.m.
- Time to complete = 26-35 hours
- $25 discount off todays registration
- Its an elective for other NAR Designations (ABR, CRS,etc)
- In your marketing it makes you different than the rest.
- The agent next to you does or doesnt have it.If they do, you
need it; if they dont, differentiate yourself.
- CA will give you 12 hours of CE Credit
56. How Do you Begin? 57.
- Visit:http:// sharonkoziel.certifiedeprotrainer.com /
- Get Special Pricing today
58. 59. is a Differentiator 60. FREE website
- In appreciation for you attending this workshop, the NAR and
Internet Crusade would like you to have a Free website for 3
months. Continue @$9.95 p/mo.
- Go to:http://SharonKoziel.InternetCrusade.com
-
- Click on SECOND button =Website
-
- Its a standard, full-featured website powered by
Point2Agent.com, easy to use and customize, and free hosting.
-
- Free web page for every listing, multiple pictures
-
- Free uploading of virtual tours
61. Sign Up Today You Cant Afford Not To 62. Questions????
www.EducationPlus.com