eBay Premium Service

eBAY PREMIUM SERVICETim Davies, Manager Seller Education & EngagementOctober 2013

SELLERRECHARGE

EBAY PREMIUM SERVICE

Be recognised for first class service and value

3eBAY PREMIUM SERVICE

• Quick response to questions

• Courtesy & professionalism

• Accurate product description

• Competitive postage

• Order dispatched quickly

• Order delivered in time

• Products delivered in condition advertised

• Product functions as meant to

• Fair & competitive returns policy/process

Best practice:

• Free postage

• 0-1 day handling

• Express postage option

• 30 days money-back

WHAT EXPECTATIONS SHOULD YOUR BUYERS HAVE?

eBay Premium Service

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How eBay Premium Service listings are identified in eBay Search Results…

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eBAY PREMIUM SERVICE

How you know if a listing meets the criteria for eBay Premium Service…

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eBAY PREMIUM SERVICE

Seller requirement:

• Must be a TOP RATED SELLER

Listing requirement:

• Must offer FREE postage

• Must offer an EXPRESS postage option (need not be free)

• Must be SENT QUICK - same day or 1 business day handling time

• Must offer 30 DAY MONEY BACK RETURNS (for change of mind)

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eBAY PREMIUM SERVICE

0-1 Day Handling

30+ Day Returns

Conversion = Bought Items/View Items. Data Source: TRx (Bought items) and Listings (Viewed Items) from Feb, March, April 2012 for B2C New items

No Free Shipping Free ShippingReturns in Under 30 daysMoney Back Returns in 30+ Days

Handling Time >=2 DaysHandling Time <= 1 Day

Average conversion Average conversion Average conversion

+60%+46%

+19%

Listings which meet eBay Premium Service criteria are preferred by eBay buyers…

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eBAY PREMIUM SERVICE

Easily identify listings that don’t qualify

> My eBay > Summary

Click the link to view listings that need changes to qualify…

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eBAY PREMIUM SERVICE

Easily modify listings that don’t qualify

Select listings with a common criteria that needs to be changed

Select the area that needs to be changed.

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eBAY PREMIUM SERVICE

Select Free Postage for a Regular Postage service

Select an Express Postage service also

Plus…• Select a Handling Time of 0-1 business day• Select 30 Day Returns with Money-Back

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eBAY PREMIUM SERVICE

• The EPS badge is a signal to buyers that the listing comes with a consistent set of service standards from a Top Rated Seller

• More information > sellercentre.ebay.com.au

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sellercentre.ebay.com.au