ECIS 462 Apple Presentation 1

Hardware

Distributor

SoftwareProducer

MusicDistribut

or

Cell phone

Producer

Apple Inc.

From Apple Computer Inc. to Apple Inc.

1976 - Steve Jobs, Steve Wozniak, and Ronald Wayne establish Apple

1983- Apple Lisa first Personal Computer w/ GUI

1984 – Macintosh released, – First public offering

(Shares)

1985 – Steve Jobs resigns

1991 – Powerbook, a success!

1993 – 1997 SLUMP

1996 – Steve Jobs returns to Apple

1998 – iMac release, a huge success

2001 – First two retail stores opened CA, VA

2001 – First generation iPod released

2003 – iTunes first released

2005 – Apple and Intel form partnership

?

Marketing Venues: Online

Marketing Venues: Online

Marketing Venues: Online & TV

So back to that?

Issue: Steve Jobs’ Health

2004 – Cancerous tumor in pancreas

2006 – pancreaticoduodenectomy

2008 – Mistakenly published obituary

2008 – MIA Macworld

Issue: Release Of Palm Pre

Beat ‘Multi touch screen’ patent

Touts features over the iPhone:

Backgrounding aka ‘cards’

Physical QWERTY Keyboard

‘Synergy’ allows seamless search

Released June 6, days before Apples new iPhone

Palm also has loyal customers

Issue: Release of Windows 7

Latest Microsoft OS

Improved security

Can be used on Netbooks

Improved usability over Vista

Assumed to be released before Apple releases their next OS

Discussion

Does Apple live and die by Steve Jobs?

What kind of impact will the Palm Pre have on the iPhone?

What kind of impact will Microsoft’s new OS have on Apple?

What do you think of the back forth between Apple and Microsoft’s marketing campaigns? Tasteless or Cheeky fun?Has anyone here switched from Microsoft to Apple for OS? What do you think of the products and functionality? Better or Worse?