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Consumer computing has evolved into 3 distinct platforms; mobile, tablet, and desktop computing. By focusing on end-user behavioral data, you can derive what users actually do with each platform and then use those insights to design better experiences for your users. Data Sources: http://bit.ly/uhfJjG http://bit.ly/jTCrGE http://bit.ly/xbfTGc http://bit.ly/wZFhdL http://bit.ly/elD8tV http://bit.ly/yqexBU http://bit.ly/vKWdAF http://bit.ly/xa8XNT http://tek.io/e9N8VT http://bit.ly/ii6Ob8
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An Ecology of Gadgets Dakota Reese Brown
03.17.2012
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
Ecology?
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
What does the users environment consist of?
An Ecology of Gadgets
How do we know these platforms are different?
Dakota Reese Brown @dakotareese
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
An Ecology of Gadgets
An Ecology of Gadgets
Approaching Constant Usage
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
Mobile Augments Other Experiences
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
Web vs. Native Consumption
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
What are we doing with apps?
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
The Far Reaching Mobile Web
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
Mobile Web: Top Sites
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
Mobile Web: Search Intent
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
What are we searching for?
Dakota Reese Brown @dakotareese
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
An Ecology of Gadgets
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
An Ecology of Gadgets
An Ecology of Gadgets
Tablets: Mornings & Evenings
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
Not Sleeping, Not Working
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
Location, Location, Location
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
Consumptive Models
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
An Ecology of Gadgets
Dakota Reese Brown @dakotareese
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
An Ecology of Gadgets
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
An Ecology of Gadgets
An Ecology of Gadgets
Working Hard for the Money?
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
Are consumptive things doomed?
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
Not Quite Busy Bees
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
Corrective Behaviors
Dakota Reese Brown @dakotareese
Dakota Reese Brown @dakotareese
An Ecology of Gadgets
An Ecology of Gadgets
Thank you.
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