Ecommerce: making a blockbuster movie

E-commerceMaking a blockbuster movie

Pieter Brat (29)Internet *geek* consultant

Hello, my name is Pieter…

Amber & Thomas

You can find me at my playground.

I “work” at webagency WEBS Internet Solutions

I’m pretty “social”… connect with me!

E-commerceMaking a blockbuster movie

Stages of filmmaking

Stages of filmmaking

Stages of filmmaking

1. Idea

TIP : contact professionals, talk about YOUR budget

Stages of filmmaking

2. Pre-production

TIP : keep your goals in mind

2. Pre-production

Storyboarding rules

2.1. What do I want my visitors to know here?

2.2. What do I want myvisitors to do at this

point?

2.3. What do I want myvisitors to feel right now?

2.4. Where do I want my visitors to go next?

How to storyboard.

How to storyboard.

“top-down” approach

How to storyboard.

“build-up” approach

2. Pre-production

Storyboard becomes script

• Finetune

• Finalize concept

• Fixed pricing

TIP : stay focussed & learn from your consultant

2. Pre-production

About your business or organisation

Your background and current situation

Determine your stakeholders and target audience

Determine your Unique Selling Proposition

2. Pre-production

Pages & navigation

Administration

• User management

• Invoicing

• Workflow

2. Pre-production

Author becomes executive producer (or not) ???

Stages of filmmaking

3. Production

Look & feel

Usability

Calls to action

TIP : if it ain’t on the page, it ain’t on the stage

3. Production

Development

Implementation

Content gathering

TIP : already think about the next steps

Stages of filmmaking

4. Post production

Test drive + adjustments2 = online

Stages of filmmaking

5. Sales & Distribution

5. Sales & Distribution

Stages of filmmaking

6. Evaluation

TIP : be critical

6. Evaluation

TIP : be critical

Does it take a lot of time before visitors purchase?

Do they easily find what they’re looking for?

Should we focus on certain products?

Which marketing aspect give me the best results?

Questions ? ? ?

Pieter Brat Managing Director

WEBS Internet Solutions

T +32 3 620 26 70

pieter.brat@webs.be

Twitter.com/pieterbrat

Linkedin.com/in/pieterbrat

Thanks & let’s keep in touch!