Effective websites for organizations

UNDP Turkey30 April 2013

EFFECTIVE WEBSITES FOR ORGANIZATIONS

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Effective websites for effective communication The purpose of the website User Friendly Media Friendly News/Blog function Create brand clarity Leverage Social Media Responsive web design

INTRODUCTION

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THE PURPOSE OF THE WEBSITE

What is our site’s purpose?

Clear description of the purpose immediately

apparent

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Design Homepage

Simple

Visually appealin

g

Focus on

quality content

USER FRIENDLY WEBSITE

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For a powerful home page Purpose immediately apparent on the

home page Images that show the organization’s work Not intense, not text-heavy on the first

page Basic areas of engagement in the

navigation bar for the user Easy to navigate the user into the

secondary pages of the website

USER FRIENDLY WEBSITE SIMPLICITY

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USER FRIENDLY WEBSITE VISUALLY APPEALING

What the visitor expect from usWhat we want from the visitorDescription of the visitor

People who are affected by our work

People who want to work on the same development objectives of ours.

USER FRIENDLY WEBSITEFOCUS ON QUALITY CONTENT

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Deliver your clear and concise information from the visitors’ point of view

Make it easy to contact youContact information Staff information

USER FRIENDLY WEBSITEFOCUS ON QUALITY CONTENT

Each document should be downloaded from a HTML landing page that includes a summary of the document’s contents.

This page should also include highlights from the document

For large documents, landing page should include downloads for sections/chapters of the document.

Make downloadable documents findable through landing pages

Be sensitive to the media Press room should be a self-serve area

Media contact Logo of your organization High quality photos Videos Related media kits

Translation to local language is key

MEDIA FRIENDLY WEBSITE

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MEDIA FRIENDLY WEBSITE

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Provides a dynamic content to the site Recent Activities, Events, Media Coverage Participation can be improved via

newsletters Bring you more traffic Important for Search Engine Optimization

NEWS/BLOG FUNCTION

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Example on Search Engine Optimization

Use compassionate storytelling to connect with the public and bolster support for our unique work.

NEWS/BLOG FUNCTION – STORY TELLING

Create brand clarity

Consistent branding on our website and project sites

Will strengthen our organization’s recognition

Our organization’s branding should not be overwhelmed by the volume of partner logos

Consistent branding

67% of the world’s internet population visits social networks

22% of the world’s online time is spent on social networks and blogs

13 billion videos on youtube and 2 billion videos on Facebook are viewed every month

60% of time spent on the mobile web (in the US) is spent on social networking sites

Presence on social media platforms extends audience

LEVERAGE SOCIAL MEDIA

Visitor

Promoter

• Follow icons

• Facebook like box

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Mobile and Tablet Compatibility The site responses to the deviceHow are our websites going to be presented on these devices?

RESPONSIVE WEB SITE

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yeniufuklar.info

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yeniufuklar.info

Highlight the expertise of your organization from the audience’s point of view

Make it easy to contact you Design your site in a responsive way Make your site easy to use Update your site’s content quite often Use social media to promote your work

RECAP