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1© Copyright 2016 EMC Corporation. All rights reserved. 1© Copyright 2016 EMC Corporation. All rights reserved.
MANAGING A LARGE OPEN SOURCE COMMUNITY AT EMC AND DOCKERJONAS ROSLAND & STEPHANIE CARLSON, EMC {CODE}ADAM HERZOG, DOCKER
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• A place, online or physical, where we can interact with peers, learn from each other and collaborate together on projects, driving change to our daily lives.• Passion ties everyone together
around one cause
HOW DO WE DEFINE A COMMUNITY
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• There are many types of communities around the globe– Non-profit organizations
• Wikipedia, charity:water, Women Who Code– Physical Meetups and user groups– Online collaboration
• Linux• Apache and it’s many projects • Docker
EXAMPLES OF COMMUNITIES
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WHO IS IN THE EMC {CODE} COMMUNITY
Community
EMC SEs
Customers
Partners
Users
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COMMUNICATION DIFFERENCESCommunity CustomersTwo-Way Communication Mass MarketingCustomer Involvement Public Customer Involvement PrivateOpen Door Closed DoorInformal FormalVolunteer RequiredShared Knowledge Possible NDA
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Community Marketing is a strategy to engage an audience in an active, non-intrusive prospect and
customer conversation
COMMUNITY MARKETING
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unity
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COMMUNITY @ DOCKER
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• DOCKER PROJECT– 3B+ container downloads– 24k commits– 31k stars– 8.8k forks– 1.2k+ pull requests– 300k+ Dockerized apps
in Docker Hub
• DOCKER COMMUNITY– 1,350+ contributors to
Docker project– 134k+ Twitter followers– 105k+ Meetup members
COMMUNITY @ DOCKER: METRICS
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• Help the community build the community
• 252 cities• 73 countries• 105k members
COMMUNITY @ DOCKER: MEETUPS
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• Contributing to project on GitHub (code, docs, etc.)• Attending events like Meetups and DockerCon• Reading (and creating!) content → Docker curates in
weekly newsletter and pushes to social (active presence on those channels)
COMMUNITY @ DOCKER: PARTICIPATION
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Harness the power of an engaged community to add value to the business and ecosystem
COMMUNITY @ DOCKER: WHY?
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• Community Management != just social media• Offline and Online• Treat community as if part of company
– Give credit for their efforts / activities– Share their (friendly) products / posts same as yours
• Identify mentors / advocates and empower them
COMMUNITY @ DOCKER: HOW DID IT SCALE?
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One unique piece of content gets amplified through several community channels
COMMUNITY @ DOCKER: NETWORK EFFECT
original tweet
from @Docker+ other social channels (LinkedIn, Facebook, Google+)
included in newsletter
curated community content on
blog.docker.com
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One unique piece of content gets amplified through several community channels
EMC {CODE} COMMUNITY NETWORK EFFECT
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• Workshops and training on our projects have lead to others taking on topics, reworking them, writing blogs and presenting at events• Customers approach us with new ideas, code and
documentation• Community involvement with our projects leads to
both customer and community success
EMC {CODE} COMMUNITY NETWORK EFFECT
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• Legal, Marketing & Internal Education• Contributions to Software:
– REX-Ray, MesosDVDI, RackHD, CoprHD, Cloud Foundry, Docker
• Customer views of the company have changed• New and interesting partners want to collaborate• Celebrating openness through DevHigh5
EFFECTS ON EMC
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• DevHigh5– Giving recognition to EMC, partner and customer employees
who have created interesting solutions– Solutions that augments EMC product functionality
RECOGNITION
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• Awareness– Growing isn’t enough
• Increased participation– GitHub (commits to projects, new projects), Slack, Twitter
• Community-driven projects• Continue to increase diversity• Create a culture where everyone feels welcome
GOALS FOR AND WITH THE COMMUNITY
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• Open platforms for discussions– Slack, GitHub, Twitter, Mobilize (Docker)
• Encourage Participation• Safe Environment
– Code of Conduct, Private & Public Channels– If you don’t adhere to the rules, you’re out
REMOVING BARRIERS
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• Share and receive knowledge• Be a part of something larger• Personal recognition• Continuous Feedback• Free swag• It’s Fun!
WHY YOU SHOULD GET INVOLVED
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• Communities are everywhere• Join a physical, virtual community, or both!• Help organize Meetups• Create a better world by sharing knowledge
SUMMARY
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@EMCcode@jonasrosland@stephcarlson@ah3rz
emccode.comcommunity.emccode.com
Come visit us at Booth #1044 or in the vLab!
Questions?
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