eShop Architecture - 5-step process to develop a proper ecommerce presence

eCommerce Architectureor how to create a proper e-presence

Information Architecture

the art and science of organizing and labeling data

in·for·ma·tion ar·chi·tec·ture / in-fər-ˈmā-shənˈär-kə-ˌtek-chər

From too simple…

… to very sophisticated

Is it Important?

Duplicate content gets low authority score. Too much duplicate might get you penalized

Search Engines like ‘flatter’ architecture. Help them to easily crawl and index your content

Organize Content. Make it easy for users to find everything fast and accurately.

Build it right from the beginning. Otherwise it will cost you high in the future

85%15%

Traffic

Ad Cost

Usability

the ability to be used easily or conveniently

usa·bili·ty / yü-zə-ˈbi-lə-tē

#EPIC FAIL!

Just one Law : Don’t make users think too much.

If it is very complex… they will leave

If they get lost… they will leave

If it is hard to read… they will leave

If they don’t know how to proceed… they will leave

If they have too many to do… they will leave

OptimalUser Experience

+50%

eConsultancy

+31%

+22%

Is it just colours and shapes?

RESPONSIVE DESIGN

Open Source or not?

Web Services and APIs

Speed

…3 more slides…(less than a minute!)

Zappos Core Value #1

Deliver…. wow!!!

Loyalty

Θενκ γιου

Fotis AntonopoulosHead of Innovation, ATCOM S.A.fotis@atcom.gr - www.atcom.gr

(Thank you )

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