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As presented at the Israel Mobile Summit 2014 by: Phil Hewinson, Facebook http://www.israelmobilesummit.com
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Introducing the Facebook Audience Network Israel Mobile Summit, Tel Aviv 2014
Phil Hewinson – Partner Engineer
400
2009
300
0
2010 2012 2011
200
100
2013
Smartphone Units Shipped
30% Of the 5.2B mobile
phone users are using a smart phone
Mobile advertising is BIG business…
Mary Meeker, State of the internet, 2012 & 2013
Mobile advertising is BIG business…
40%
50%
30%
0%
Radio Internet TV
20%
10%
6%
23%
Time spent Ad spend
14%
10%
42% 43%
26%
22%
Mobile
12%
3%
Source: 2014 Internet Trends - KPCB
4x Potential Mobile Ad spend increase with
better targetting
30% Of the 5.2B mobile
phone users are using a smart phone
30% Of the 5.2B mobile
phone users are using a smart phone
Mobile advertising is BIG business…
4x Potential Mobile Ad spend increase with
better targetting
3.8x Source: IDC
Predicted Growth Over 4 years
Facebook targeting vs the rest
The average online reach for narrowly targeted
campaigns is
38% accurate
The average Facebook reach for narrowly
targeted campaigns is
89% accurate
2X More
accurate
Here’s how it works At a high level
Once a person logs into Facebook on their phone we are able to get their device ID and link it to their Facebook account
1M advertisers
can then use the 50+ targeting options to target audiences in an app
Full Screen Interstitial
Banner
Native
Music Game Ecommerce Shazam Cut the Rope Vinted
How to get started… 3 Easy Steps
You’ll then receive confirmation
Register Apply for Beta
Go to https://fburl.com/audiencenetwork
Integration
• Easy
• Compatible with all the main mediation services
• The majority of publishers have been able to integrate within a day
• Huge Mobile App Advertising Opportunity
• The right Ad format that fits your App
• Easy and quick to get started and integrate
Just remember…
The Audience network + 1 million Advertisers
= Successful Mobile Business
Sign up now!
https://fburl.com/audiencenetwork
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