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FACEBOOK Q&AI N T E R A C T I V E P R I M E R S E R I E S
THE NERDERY
We help our partners get big ideas out of their heads and onto their clients’ websites
Website: www.nerdery.comTwitter: @the_nerdery
KONRSENIOR DEVELOPER
DANSENIOR DEVELOPER
JONSENIOR DEVELOPER
HOW TO PARTICIPATE
Using the questions panels in the GoToMeeting app
On Twitter @The_Nerdery
Send us an email at primers@nerdery.com
What is the difference between an app and a tab?
TABS vs. APPS
With iframes on Tabs, there is very little difference between the two.
The major difference is the placement in Facebook and branding
TABS
520 pixels wide
Access to other parts of the Fan page experience
Easier and more recognizable URL
http://www.facebook.com/TheNerdery
http://apps.facebook.com/nerderyapp
Lives in the Facebook Fan page chrome
FAN PAGE CHROME
APPS
760 pixels wide
Stand alone and not part of the overall Fan page
URL is not tied directly to fan page
Always starts with http://apps.facebook.com
Lives in the Facebook App chrome
APP CHROME
What is the determining factor that decides if a user must click the "I approve this app
to obtain information on me" or not?
DATA PERMISSIONS
Getting information about the user
Events
Friends
Groups
Likes
Photos
Email Address
PUBLISHING PERMISSIONS
Publishing Wall posts
Creating an Event
Offline Access
How does Facebook Places compare to other location
based apps like Foursquare and Gowalla?
FEATURESCheck-ins
Connect with nearby friends
Deals
Check-ins
Loyalty
Friends
Charity
ACTIVE USERS
Gowalla -600,000 users (November 2010)Source: http://en.wikipedia.org/wiki/Gowalla
Foursquare - 7.5M users (March 2011)Source: http://foursquare.com/user/7500000
Facebook - More than 500M active users (July 2010)Source: http://www.facebook.com/press/info.php?statistics
QUESTIONS?Using the questions panels in the GoToMeeting app
On Twitter @The_Nerdery
Send us an email at primers@nerdery.com
More answers online at http://nerdery.com
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