First Up Introduction

First Up www.firstup.me

Vincent Tsao, CEO4/28/14

gofirstup@gmail.com469-248-6868

“Be the first to UP great ideas and get UPs for sharing them first”

Agenda

Company

Mission

Market

Product

Revenue

1

2

3

4

5

Company SnapshotFounded: February 22, 2014Location: Los AngelesEmployees: 4, ramping to 6 (add 2 more developers)Target audience: 18-34, people who are actively CREATING

– Worldwide web launch– Desktop & mobile

SeniorBusiness Cinematic ArtsCo-Founder,Biz Dev

JuniorComputer Science Front-End Developer

SeniorArchitectureGraphic Designer

SeniorComputer ScienceCo-Founder,Back-End Developer

Be the premier, easy-to-use, and fun crowd-testing platform for the passionate community of innovators to validate, share, and discover ideas via micro-transactions.

All great ideas & innovators can get the exposure they need to start.

Crowdfunding has been growing 100% each year and projects to hit $100 billion by 2025. More money is being raised and more people are willing to invest. Creators and innovators are currently using these platforms to primarily raise funds.

Opportunity

Mission

Vision

Opportunity

Mission

Vision

Crowdfunding industry is expected to grow 90-100% YOY, with most platforms based and focused on

North America and Europe. *Crowdmapped

The majority of current, high-growth platforms are focused

on reward-based funding. *Crowdmapped, Massolution

There’s a clear need and demand for a community of intelligent contributors that

have an opinion to vote, comment, and question.*Prestige, Mashable

Key Competitors

Current competitors focus on strictly raising funds as the goal. First Up is a

community-driven, up-voting platform to validate ideas using the game mechanics of an auction system to raise micro-funds.

Our users and customers

Creator Supporte

r(Upper)

Users on the site can support projects but also create projects.

“UP” the project and spend the # of coins shown

Create an account and start browsing through projects…

Once you UP the project, get access to a bonus link provided by the creator…

The bumps up to 809 for the next supporter

Post your own projects, get UPs, and get coins to use on the site!

What’s the GAME

Users can purchase in-site currency or be rewarded to UP projects.

The cost to UP projects will increase in real-time, so the longer you wait, the more coins you’ll spend.

Find and UP the coolest ideas before they get big!

Revenue

Purchase in-site

currency

Purchase rate:

$1=1000 coins

Cash out rate:

$0.80=1000 coins

Ads

Targeted, quality ads that aren’t front-page

Users up or down-vote, predictive

Marketing

Dozens of college hackathons are held

each year that produce 50-250 early-stage projects each.

Hackers would love to have a platform to

post and get feedback on their ideas after

the event. Organizers would also have a single platform to

show all the projects.

Business DevelopmentWho Opportunity Status

Major League Hacking

Official League of College Hackathons (provides support, resources, feedback)

Launch First Up at all major hackathons in the Fall and get projects posted onto our platform

Established partnerships with HackSC, LAHacks, and HackTech

Stripe Payments company

To accept payments from users

In progress

Venmo Payments company

To accept payments from users

In progress

United States Patent and Trademark Office

Government Need to protect IP on the platform

In progress

US Copyright Office

Government Need to protect IP on the platform

In progress

TimelineStarting April 2014

Completed In Progress Product Development

1st Quarter team built, 1st round website development, business plan, mentors and key partner outreach

full features, multiple payment options, advertisers

Alpha

2nd Quarter seed funding, closed beta, full feature site

open beta, hackathon visiting, final debugs

Beta

3rd Quarter beta changes, stable coin economy

first step of marketing plan (social media, digital content, personal)

Gold

4th Quarter first stage of marketing

viral implementations

Launch

Requesting 100K in FundingAllocation

Marketing

IT (hosting, software, etc.)

Legal

Product De-velopment

Majority of funding will go into product development, which includes creative and technical labor, beta testing costs, market research costs, and launch

costs.

1st year P&LApril 2013-March 2014 % of Revenue

Revenue:

Transactions 132,850 59.7

Advertisements 89,750 40.3

Total Revenue: 222,600 100

Costs:

Testing transactions 10,000 4.5

Total Cost: 10,000 4.5

Operating Expenses:

Salaries 127,500 57.3

Development 48,200 21.6

Legal 10,000 4.5

IT 10,000 4.5

Marketing 23,500 10.6

Overhead 4,400 2

Total OE: 223,600 100.04

Income before Int & Tax -11,000 4.9

Tax expense (18%) -1,980 0.8

Net Income -12,980 5.8

3 yr GrowthApr-13 Mar-16

Revenue:

Transactions 132,850 675,100

Advertisements 89,750 300,100

Total Revenue: 222,600 975,200

Costs:

Testing transactions 10,000 0

Total Cost: 10,000 0

Operating Expenses:Salaries 127,500 260,500

Development 48,200 15,200Legal 10,000 14,600IT 10,000 56,000Marketing 23,500 32,300Overhead 4,400 28,800Total OE: 223,600 407,400

Income before Int & Tax -11,000 567,800

Tax expense (18%) -1,980 102,204

Net Income -12,980 465,596

1 2 30

200,000

400,000

600,000

800,000

1,000,000

1,200,000

3 Year Projected Revenue

Year

Reve

nue

($)

1 2 3

-100,000

0

100,000

200,000

300,000

400,000

500,000

3 Year Projected Net Income

Year

Net

Inco

me

($)

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