FOWA Tour- Ryan Carson

Ryan CarsonFounder of Carsonified

SOLD

SOLD

Marketing has changed.

Branding and control

Conversation + empowerment

We’re all cynical & disloyalWe’re cynical + disloyal

Honesty + Openness

The BasicsThese are the bare freakin’ minimum.

• Mess around till you understand the basics

• Measure your conversions religiously

• A/B test every page on your site. Read bit.ly/ab-testing

• Use words like 'View prices & plans' instead of 'Free trial'

• Visits should be increasing by 10% per month

• Spend at least two hours a week

Google Analytics

Identify the sites your customers visit

• Trade favors

• Setup an affiliate scheme

• Write content

• PR stunt to get coverage

Building Social CapitalThe not-so-basics.

3,500,000 monthly visits

Johnson & Johnson

Your 6-Step Master Plan

Identify your niche.

Figure out the one thing they want to do or be.

Create a do-able plan.

Some ideas ...Some ideas ...

Invoicing: Help them be better businessmen

Bug Tracking: Help them be better coders

E-commerce: Help them be better salesmen

Who’s going to do it?

Start right now. Seriously.

Flickr Lovinflickr.com/photos/nvaine

flickr.com/photos/kallebooflickr.com/photos/kierkier

flickr.com/photos/binkley27

Thanks!ryan@carsonified.comtwitter.com/carsonified