Free Tools for Social Media (research and measurement)

Free Tools for Social Media (research and measurement)

i’m a consultant at social media agency nixonmcinnes

hello! I’m Beth Granter

NixonMcInnes clients

Why free tools?

— Useful for pitch research, & to validate

plans

— Good when budgets are low

— Good in addition to paid tools

I’m going to talk about my toolbox

— Tools I use for research

— Tools I use for measurement

— What and how, not so much why

Tools for research

— To find people

— To rank influencers

— To find conversations, themes

— To plan when to act and what to say

Tools for measurement

— To baseline, assess current amount of

buzz

— To track changes

— Specific to platform vs generic

Google’s search filters

— Blogs

— Discussions

— Length

Google Insights:

to check timing & popularity of terms

Google Insights part 2:

to check folksonomy & regional interest

Google Wonder Wheel:

to explore & represent related searches

Google Ad Planner: to understand

audience behaviours, types of sites

visited

E.g. Gathering advice from forums and blogsSocialising on FacebookShopping for food and household items Researching property & holidaysReading newsWatching TV programmesPaying bills

Complex searches in Twellow

Location & bio search, & follow directly on the pageE.g. search ("united kingdom" | UK) ("football" | "footy”)

Filter by type in Samepoint- Grab RSS feed of results - At a glance sentiment (questionable reliability?)

Tracking buzz with SamepointTrack number of results (before, during & after campaign)

Sort delicious links by popularity

Greasemonkey plugin for Firefox

Facebook Insights

— Contact acquisition (total fans)

— Engagement (interactions)

Facebook Insights

— Audience insights (demographics)

Socialmention for research

Filter, subscribe to RSS & export CSV

Socialmention for measurement

(if you’re in a hurry)

Popularity vs influence

Source: Onalytica

Popularity vs influence

Twitter grader to find influence path

If you want even more Twitter metrics…

Firefox plugin for Google PageRank, Alexa

& Compete stats while you browse

Measures social media influence of an individual or brand, based on:

Popularity (who you know and the extent of your online network)

Impact (how much people listen to you online)

Activity (how active you are online)

Individuality (how easy you are to find online according to your name etc.)

Numerical values, e.g. x blog posts in the last month, fed into a vector that partially normalises over the user population, to get a final score. Like Google's PageRank

Google Analytics Advanced Segments

Google Analytics Advanced Segments

Use segments to exclude other ad

streams, e.g. banner ads

Then look at behaviour e.g. time

on site

Baseline & measure with search engine

results

Keeping track of blogger/forum

outreach

THE END!

http://nixonmcinnes.co.uk

http://twitter.com/bethgranter

Beth.granter@nixonmcinnes.co.uk

http://technorati.com/ Blog search and ranking

http://blogsearch.google.com/ Blog search

http://www.twellow.com/ Twitter directory

http://twitter.grader.com/search Twitter user search and ranking

http://google.com > Filter results by Discussions

http://www.samepoint.com/ Conversation search, buzz

http://socialmention.com/ Conversation search, sentiment

http://delicious.com/ Social bookmarking – search by popularity *use Greasemonkey plugin to order results

https://addons.mozilla.org/en-US/firefox/addon/2007 Google PageRank plugin for Firefox

http://www.facebook.com/ads/create/ Facebook Ad creator – demographic size

Finding your audience and ranking influencers