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FreshlyPicked
Frank Lo | Anthony DeMaio | Chris Edmundowicz | Paul Carbone
Problem
Americans throw away approximately $165 billion worth of food each year
Average American household can throw away up to $2,200 in food waste
Average American household (4), spends ~$1,000 per month
on food groceries
Root CauseShopping As Is Shopping Utilizing App
Wants NeedsWants Needs
Root Questions
Where to buy?
What to buy?
What to use?
Solution
1• Explore information that yields answers to root
questions.
2• Learn about internal conditions (demographics,
buying habits, wasted habits, needs vs. wants).
3• Analyze external conditions (stores, prices,
brands, nutritional value).
4• Find synergies between internal and external
conditions.
5• Use aggregated data to make informed
shopping decisions.
Process Model
Competition and Market
Google Shopper• Identify low price
food options• Low-End
Consumer Reports Mobile Shopper• Unbiased quality
evaluation• Sustaining
Fresh Box• Inventory
Management• Sustaining
Wegmans App• Optimize in store
shopping experience
• Sustaining
FreshlyPicked integrates these key metrics of external conditions along with internal data to decrease food waste, while increasing efficient use of what is purchase.
Financial Breakdown
Financial Breakdown
Joey Spaghetti
“The talent is in the choices.”-Joey S.
Shops at Shoprite He has a zero-based
budgeting food spending habit Enjoys Sunday dinners at
home with the family Fresh Ingredients
Pasta, Meats, & Vegetables
Dislikes Wasting time and money
Age: 55 | Entrepreneur
Family: Wife (50) & 2 Kids (13 and 16)
Systems Architecture Overview
Q&A
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