Fundraising Profesionals and Social Media

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Social Media examples that show experience, attention and personal branding to help fundraising professionals.

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Heroes of Fundraising

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Experience

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Increasing Donors Through Experience

http://www.rhinos-irf.org/

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Increasing Donors Through Experience

http://www.rhinos-irf.org/rhinosinfocus/

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Photographic Journeyhttp://www.flickr.com/photos/35315440@N02/3273809111/in/pool-rhinosinfocus-rhinosinzoos

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Photographic Journeyhttp://www.flickr.com/photos/rhinosirf/

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Blogging http://intlrhinofoundation.wordpress.com/

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Rich Media Experience http://www.youtube.com/user/IntlRhinoFoundation

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Rich Media Experience http://www.youtube.com/nonprofits

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1. Premium branding capabilities and increased uploading capacity

2. The option to drive fundraising through a Google Checkout "Donate" button

3. Listing on the Nonprofit channels and the Nonprofit videos pages

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Mobile Phone Experiencehttp://twitter.com/RhinosIRF

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Mobile Phone Experiencehttp://twitter.com/johnculberson/

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Mobile Phone Experiencehttp://lettexansruntexas.com/

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Mobile Phone Experiencehttp://lettexansruntexas.com/

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True Friends

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Facebook vs CNNhttp://www.google.com/trends?q=facebook%2C+cnn&ctab=0&geo=all&date=all&sort=0

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Facebook and CNN

http://www.insidefacebook.com/2009/01/28/final-inauguration-day-stats-2-million-facebook-status-updates-on-cnncom-live/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

175 Million. 600,000 per day.http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

True Friendshttp://www.facebook.com/home.php#/pages/International-Rhino-Foundation/31157294352?ref=ts

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Why? Connectors, Mavens, Salesmen

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Why? Six Degrees

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Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Facebook Connect

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Causes

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Causeshttp://apps.facebook.com/causes/causes/search?

order_by=total_raised&q=cancer&_fb_fromhash=f500c011d0ca1e551f950b93bd7af7d9

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

True Friendshttp://www.tourdepink.org/site/TR/Events/General?team_id=3840&pg=team&fr_id=1070

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Donor Trendshttp://www.google.com/trends?q=united+way

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Heroes are People

IRLSCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Personal Brand = Man’s Man http://www.flickr.com/photos/library_of_congress/2179038972/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Personal Brandhttp://usernamecheck.com/

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Offline Integration

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Disclosure: Honest, Transparent and Authentic

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Promote Others

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Be Conversational, Not Editorial

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Be Personal

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Be Timely

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1. Experience = New Donors

2. True Friends = Donor Attention

3. Heroes are People IRL = You

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com