Future of Mobile

Tony Fish – who am I and what makes me… me

I was born in

Amersham in March 1967

Growing up

I lived in

Watford

I liked university

so I went several times

My first degree was in

engineering, maths and computing

and I am part of the alumni

Post grad MBA

and I am part of the alumni

then another post grad in psychology

professionally

Fellow

Fellow Institution of Engineering and Technology

I am a chartered engineer CEng

I have worked for

Watford Electronics

and

who is advising

on

I also run

I read the following papers

I have read these books

I have written these books

I have one of these

And some of these

I bank with

My car is

This is my family

Nicky Ellie Millie

This is where I live

I like these

I support

I also support

I am part of these networks

I use these applications on the web

and these on the mobile

I blog here www.etribes.com/tonyfish

and here www.opengardens.net

My favourite web pages are all here

www.netvibes.com/mobileweb20

Which looks like this

so lets skip my favourite music

and my favourite films

and my favourite beer

and my favourite coffee

however these are my friends

and all this makes me, me

and this make me a

LocationUser individuality

Personalisation

Device pocketability Small Screen

Micro payments

Battery

Awareness

SizeWeight

Icon/ Bling

3rd Party applications

Usability

Blogs

Recommendation

RSS

SMSContent messaging

Cross media services

Games, gambling

Audio video content

Information

Icon, logo, ringtones

Portability

Music

Data driven

Standardisation

AJAX

Open API

Convergence

IM

Podcasting

Navigation

Mobile Search

Affiliation

wikisFolksonomy

mashup

Participation

Web 2.0

Mobile Web 2.0

The long tail

Social software

Joy of useRemixability

Services

tags

mtags

metadata

Voice to tag

Voice

Unified messagingSync

Me, identity

Mobile content

I am a tag

Multilingual

Search

Why mobile

It’s yours, its personal, it’s never shared, even with..

It’s always on, until the battery runs out

It’s always with you, until you loose it

It is at the point of consumption, unless you forget it

You can use it to do useful stuff, like payment

It is at the point of creation

providing

personalisation, location, attention

& metadata to die for

3.5 Billion mobile subscribers Sept 07

Mobile telecoms 2006 total revenues $646 Billion

SMS Revenues $80 Billion ITU

mobile data content $45 Billion 2007

SMS used by 2 Billion people EOY 2006.

588 million people access the internet by mobile

2007 Handset sales 1.02 Billion units

and we need to chat about trends

The Intelligent web

Harnessing collectiveIntelligence

Harnessing collective

Intelligence

Harnessing collective

Intelligence

Data is theIntel inside

Data is theIntel inside

End of the s/wRelease cycle

End of the s/wRelease cycle

Light wt Programming

models

Light wt Programming

models

S/W above aSingle device

S/W above aSingle device

Rich user experience

Rich user experience

Web As A Platform

Web As A Platform

Web 2.0

SaaSSaaS

Source O’Reilly Media

mobile content

mobile content

Harnessing Collective

Intelligence

Capturing Content at the

Point of inspiration

Extending the web

Mobile web 2.0

I am a tagmy identity

I am a tagmy identity

multilingualmobile access

multilingualmobile access

digital convergence

digital convergence

mobilesearch

mobilesearch

AJAX/widgets

AJAX/widgets

Uniquely mobile

LocationLocation

Tony Fish – my digital footprint

Does not care where that I was born in

Amersham in March 1967

It ignores me growing up in

Watford

It does not care that I liked university

or that I went several times to

Or that I am professionally qualified

Fellow

Fellow

It positively disregards who I worked for

Watford Electronics

And that I run

It does not care who I advise

But it like that read the following papers

And have read these books

But will ignore what I have written

It does not want to know that I have one of these

Or any of these

Or that I bank with

the digital footprint likes to know my car is

But it glosses over my family

Nicky Ellie Millie

and where I live

But it knows I like these

It ignore the fact that I support

It wants to know that I am part of these networks

A small world

and I use these applications

That I blog here www.etribes.com/tonyfish

and here www.opengardens.net

It likes my favourite web pages

and my favourite music

and my favourite films

and my favourite beer

and my favourite coffee

And that these are my friends

All data from digital platforms - mobile, web and TV

makes

the digital me

and this is my parting thought

In the new kingdom

Loyalty is Dead

Trust is the Challenger

the Princes are Editors

the Princesses are Sense and Simplicity

Attention is Queen

Metadata is King

the implementation is more difficult

Our deliverables assist you in the move from

separation, isolation and solitude to relationship,

engagement and conversation.

but be ready to exploit the converged 2.0 opportunity!

company's currently operate within the constraints of 1.0AMF Ventures provides consulting services which helps

tony.fish@amfventures.com + 44 (0) 7808 142121