Futurist Nita Rollins Everywhere Commerce Presentation

EVERYWHERE FACEBOOK AND BEYOND

DR. NITA ROLLINSFUTURIST

VERYWHERECOMMERCE

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RESOURCE INTERACTIVE

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1,000 sold in one hour FB AND

20.8% average conversion rate

Developed 4 of Facebook’s top 16 branded fan pages

Using social to drive commerce --and vice versa

RESOURCE INTERACTIVE

Increased fan base 1143% during single

campaign

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RESOURCE INTERACTIVE

TECHNOLOGYCOMMERCE

CULTURE

RI:TRENDBLENDING

EVERYWHERE COMMERCE:

DRIVERS

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RESOURCE INTERACTIVE

“”

CULTURE

Continous partial attention is an always on, anywhere, anytime, any place behavior that creates an artificial sense of crisis... It is motivated by a desire to be a LIVE node on the network. To be busy, to be connected, is to be alive, to be recognized, and to matter.

--Lindastone.net

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RESOURCE INTERACTIVE

NORDSTROM BUYS HAUTELOOK

STOPWATCH SHOPPING

scheduled impulse buying

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tuangou: the beginning

Facebook Deals

RESOURCE INTERACTIVE

US Group Buying Industry=

$3.93-6.1 bn by 2015

CHINESE GROUP BUYING = $2.5 BN BY 2011

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continuous partial shopping

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RESOURCE INTERACTIVE

“”

TECHNOLOGY

The real time web is a current and constant flow of conversations, shared experiences, and geo context. — Resource Interactive RI:Lab, 2010

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A vast real-time web ecosystem

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RESOURCE INTERACTIVE

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COMMERCE

The market for social commerce...will change over the next five years as companies race to establish stores, pushing up social commerce revenues sixfold, to US$30 billion globally.

--booz&co, Turning “Like” to “Buy”: Social Media Emerges as a Commerce Channel

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iMedia

Social

In-Store Mobile

OOH

Dot Com Site

DESTINATION WEB

RESOURCE INTERACTIVE

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iMedia

Social

In-Store Mobile

OOH

Dot Com Site

DESTINATION WEB DISTRIBUTED WEB

INTERNET OF THINGS

App TV

RESOURCE INTERACTIVE

Smart Products

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iMedia

Social

In-Store Mobile

OOH

Dot Com Site

ALWAYS ON

DESTINATION WEB DISTRIBUTED WEB

INTERNET OF THINGS

App TV

RESOURCE INTERACTIVE

Smart Products

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RESOURCE INTERACTIVE

FROM SHAREABLE TO

SHOPPABLE

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RESOURCE INTERACTIVE

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RESOURCE INTERACTIVE

PRICEBANALITY

40% of consumers who “like” brands do so in

order to receive promotions and

discounts

CLUTTER PARITY

Selling Luxury on Facebook: Perceived Threats to Brand Equity

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RESOURCE INTERACTIVE

EVERYWHERE COMMERCE:

NEW VALUES CREATED FOR LUXURY CATEGORY & CONSUMER

SCALE & NETWORK EFFECTS

RISK MANAGEMENT

PLATFORM & DATA INTEGRATION CONVENIENCE

CONTENT & CURATION

LOWER COST

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RESOURCE INTERACTIVE

WHERE DO WE GO FROM HERE?

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RESOURCE INTERACTIVE

10 (+ 1) F-Commerce Best Practices

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RESOURCE INTERACTIVE

1/ Deepen brand loyalty and

engagement with infotainment

and utility

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RESOURCE INTERACTIVE

2/ Enable Co-Creation, Co-Creation, Co-Creation

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RESOURCE INTERACTIVE

3/ Segment luxury consumers--

aspirational and affluent--then geo-personalize their

Shop Now pages

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RESOURCE INTERACTIVE

4/ Use in-stream or app-based rich

media and ensure mobile consumers

can shop and share it (hint: you’ll need HTML5)

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RESOURCE INTERACTIVE

5/ Keep checkout

prominent and within

Facebook (no speedbumps to

purchase)

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RESOURCE INTERACTIVE

6/ Enable group gifting and buying

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RESOURCE INTERACTIVE

7/ Ritualize (appointment)

shopping

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RESOURCE INTERACTIVE

8/ Utilize the “Like” button for targeted selling and prepare

for the Like Economy

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RESOURCE INTERACTIVE

9/ “Skin” the entire tab store

with your brand’s look & feel

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RESOURCE INTERACTIVE

10/ Quell security and privacy

concerns with a PCI-level 1 compliant social commerce

platform

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RESOURCE INTERACTIVE

+1/ Pick a social commerce platform that can integrate &

transactionalize all your touchpoints

ALWAYS ON

EVERYWHERE COMMERCE

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DR. NITA ROLLINSFUTURIST

THANK YOU!

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