Gamification of User Adoption Startup Weekend

Leveraging game mechanics to drive user activation

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Director of Marketing, ReachLocal

President, Social Media Club of Dallas

mike@mikemerrill.com

@mikedmerrill

#SWDFW

www.mikemerrill.comwww.mikemerrill.com

About MeAbout Me

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Organizations

Experience

Education

Past Companies

AccountingOperations ManagementProduct MarketingProduct Management

Business DevelopmentMarcomOutside SalesSocial Media Content Marketing

www.mikemerrill.comwww.mikemerrill.com

Gamification DefinedGamification Defined

“Gamification is the use of game thinking and game mechanics to engage audiences and solve problems and engage users. ”

- Gabe Zichermann

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Psychological ReasonsPsychological Reasons

1.Rewards

2.Achievements

3.Competitiveness

4.Status

5.Respect

6.Altruism

7.Self Expression04/07/23 4

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6 Common Types6 Common Types

1.Points

2.Badges

3.Levels

4.Leaderboards

5.Challenges

6.Virtual Currency/Goods

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PointsPoints

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BadgesBadges

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LevelsLevels

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LeaderboardsLeaderboards

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ChallengesChallenges

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Virtual CurrencyVirtual Currency

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Let’s Connect and Follow Each Other

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