Gatekeepers of Sustainable Innovation

Satu LähteenojaDemos Helsinki

Davos, 6.-9.10.2013

Gatekeepers of sustainable innovation

Demos Helsinki - independent Think tank.

Demos Helsinki creates new markets for resource smart consumer businesses.

Isolation?

Healthy room air?

New roof?

New windows?

Electricity source?

Heating source?

What if house owners could get the solution from one place?

Source: Futerra 2013

Source: Futerra 2013

!

Gatekeepers can influence our decisions

Gatekeepers are not only top-down decision makers but also people at everyday communication situations. They offer information on new alternatives and persuasive arguments during the decision making process.

Peloton co-creation for sustainable innovationProcess with already 15 different gatekeeper groups:

- Builders- Catering and lunch cafeteria staff- Customer service assistants- Housing operators- Lifestyle media- Municipalities and regions- Tourism service providers- Retailers- etc.

Results: new servicesFor example:

New energy expert service of European-wide Rautia hardware retail chain

Nopsa travel service with a focus on local luxury

Low-carbon lunch of Fazer food services operating in all Nordic countries

Peloton Club: bringing challengers to the markets

www.pelotonclub.me

Peloton strategy

Creating and scaling up behaviour change businesses:1) better efforts in the service design of the existing products and services2) Game changer -strategy: radically new sustainable lifestyle services (e.g. collaborative consumption) !

Demos Helsinki, Laivurinkatu 41, kulmahuoneisto, 00140 Helsinki

Thank you! satu.lahteenoja@demoshelsinki.fi