Get your blog on: Differentiate yourself and drive results

Get Your Blog On!

Differentiate Yourself and Drive Results!

Amanda Collins@grammardocs

What is The Grammar Doctors?

Marketing-communications firm that offers strategic content:

websites • articles • blogs • newsletterspress releases • awards • social media

Who should blog?

Business professionals looking to:• Gain larger visibility• Increase Web traffic• Drive revenue• Position themselves as experts

What should you blog?

Share what you know! Keep it:• Brief (200-600 words)• Entertaining• Educational• Engaging

Entertaining • Engaging Educational

• Run Google Alerts for topic ideas (google.com/alerts).

• Use a conversational tone.• Ask questions.• Add pictures, video, links, or quotes.

You can also intersperse blogs with Podcasts and Vlogs.

When should you blog?

The more you blog, the faster you’ll see benefits!

Aim for once a week to start.

Schedule time to blog

• Put it on your calendar for the same day and time each week.

• Schedule 30 minutes as a calendar appointment (with a reminder) so you’ll be sure to do it.

Where should you blog?

You get more SEO benefits if it’s on your website.

Why should you blog?

• To position yourself as an expert.• To improve SEO.• To populate social-media posts.• To share content in newsletters.

Choosing Your Topics

Choose four broad areas of your business.

Choose three subtopics for each of the four areas.

As an example…

If you’re a Realtor, your top four broad areas could be:• Buying a home• Selling a home• Real estate investment• Mortgages

Some subtopics might be:

Buying• First-time homebuyers• Buying after a short

sale/foreclosure• Buying a second home

Selling• Short sale vs

foreclosure• What to know before

selling• Preparing a home for

sale

Investing Where to buy Finding tenants Calculating rental

rates

Mortgage FHA loans ARM vs fixed loan

rate Mortgage calculator

Name your blogs well

Title them for human eyes and SEO spiders so people are engaged.

Buying Your First Home: 10 Questions to Ask Your Realtor

Share your blogs

• Link your blog to social media (Networked Blogs, Seesmic, WordPress plug-ins).

• Incorporate teasers into your email newsletter and direct readers to the blog to read more.

Read other blogs

• Link to your blog on other blogs.• Share other blogs through social

media.

Get Help

Use guest blogging

• Find power partners to cross-post (don’t use identical content).

• Post on a large site (networkingphoenix.com, ezinearticles.com).

Build a strategy

Plan ahead, but give yourself flexibility to talk about current events.

If all else fails…

Hire someone to help.

Don’t miss this vital opportunity!

Questions?

@grammardocsfacebook.com/grammardocs

grammardocs.comresumedocs.com

602-482-3495