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A "how to" social media presentation made to folks at CH2M Hill Transportation Group (specifically Innovative Modal Solutions or IMS group). The presentation covers why companies need to get into social media, what tools can be used, and how they can be used. Basically this is a presentation launching a social media project for the CH2M Hill IMS group.www.twitter.com/wesleyzhao
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Go Green, or Go Home
CH2M HILL enters the net
What’s the point?
• Everybody does it
• Compete
• It’s F-R-E-E
• The Soft Sell
http://30daysout.files.wordpress.com/2009/01/bob_dylan_12_64.jpg
the times they are a changin’
-Bob Dylan
Well, how do I do it?
• Blogs
• Google!
http://thesituationist.files.wordpress.com/2007/12/blogosphere2.jpg
www.twitter.com
www.facebook.com
www.google.com
But…Why Us?
• Joe Schmoe
• Rich Mitch
• Fun-ducational
• One-stop shop for everything green
Joe the Plumber contemplates context sensitive solutions
http://scrapetv.com/News/News20Pages/usa/images-2/joe-the-plumber.jpg
Okay, how can I contribute?
• Promote Green Growth
• Create a market for TOD
• Bring a good name to the family (of CH2M HILL)
• Build a network
What’s the plan, commander?
• Blog about it (http://greengrowthcc.wordpress.com )
• Tweet about it
• Be about it (web presence) http://www.optimum7.com/internet-marketing/wp-
content/uploads/2009/02/social_media_marketing.jpg
Keep your friends close, your enemies closer, and your tweet-ers closest
getting started
sign up (www.twitter.com)
username/password
find friends
un‐check default
home screen > settings
settings
settings (1/2)
settings (2/2)
settings > picture
picture
picture
mobile
mobile
design
find people
find people
find people
find people > home
@wesleyzhao
@lorirtaylor
@spencerrascoff
twitter tip #1 : http://bit.ly
twitter faux pas : using a real
URL“hey this is really cool > http://www.reallylongaddress.com/dont_be_a_twidiot”Vs“hey this is really cool > http://bit.ly/SHORT”
twitter tip #2 : check your @replies
twitter faux pas #2: the forgotten
friend@johndoe: hey @you cool feed you got there!‐‐@you: … *blank eStare*
twitter tip #3 : twittercounter.com
twip
#3: stay on the fast track
BLOGGING
wordpress to be specifichttp://greengrowthcc.wordpress.com
log in
main page
main page
dashboard
dashboard
posts
posts
new post
new post
content
new post
new post
trackbacks
new post
new post
category
new post
new post
tags
publish
don’t be boring – add a picture
Search Engine Optimization
google for dummies
Searchability
Searchabilitywesleyzhao’s 3 ING’s
• Key-wording
• Key-wording
• Back-scratching
• Key-wording
• Back-scratching
• Spam-ming
key-wording
• diction
Tip: think back to high school English
key-wording
• Titles – ex: “Rail Info” vs “East Link Light Rail
Project Pushed to Begin Early 2011
• Captions
• Content
• Images
• Links
key-wording
• Images
key-wording
• Images
http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg
key-wording
• Images
http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg
Title: Cute brown cat with whiskers falling asleep dreaming about the YMCA on a red and yellow blanket
Keywords: Cat, Cute, Brown, Sleeping, Whiskers, Dreaming, YMCA, it’s-fun-to-stay-at- the, couch, red, yellow
back-scratching
• Tit-for-tat
Tip: Do whatever Google wants, you love him right?
back-scratching
• Thank people for good content
• Thank them for thanking you
• Examples we’ve seen: trackback, ping, blogroll, RT, @mention
back-scratching
back-scratching
back-scratching
back-scratching
back-scratching
back-scratching
spam-ming
• presence
Tip: just try to not think about a pink elephant
spam-ming
• Be everywhere
spam-ming
• Be everywhere
spam-ming
• Be everywhere
spam-ming
• Be everywhere
spam-ming
• Be everywhere
spam-ming
• Be everywhere
spam-ming
• presence
Tip: now try not to think about thinking about a pink elephant
Searchabilitywesleyzhao’s 3 ING’s
What we request is…
• tweet like there’s no tomorrow
• blog ‘till you drop
• network like you’re a crazy person
What we request is…
• People we like – ex: Rob Johnson – TCC, Paul Hammond, WA Sec. of
Trans• Sites we like
– ex: http://www.cnu.org –Congress for New Urbanism, http://www.humantransit.org – Transit Blog
• Definition Library– ex: TOD, Sustainability, ITS, CSS, VMT, LEED, etc…
• CH2M Hill Projects– ex: Mazdar, South Lake Union
• Hash Tags– ex: #greengrowth, #TOD, #GreatStreets, #IMS
What we request is…
A blog post by Wednesday, January 27th
Temporary Access:user- ch2muserpass- ch2mtest123
created by
m: (425) 502 1843w: (425) 233 3555
wesley.zhao@gmail.comwww.twitter.com/wesleyzhao
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