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GOOGLE+ COURSE OUTLINE

19 MARCH 2012

This presentation is strictly confidential. It is made available by D-Fusion co. ltd. On the strict understanding that it will not be shown, read or passed to any person who is not authorized

CONTENTS

BACKGROUND INFO.

GET STARTED WITH GOOGLE+

MARKETING YOUR PAGE

GOOGLE+ CONCEPT

Google+ is a social platform that bring you to "Google products". It makes connecting on the web more like connecting in the real world.

“Real-life sharing, rethought for the web”

HOW DOES GOOGLE+ DIFFERENT FROM OTHER SOCIAL PLATFORMS?

The People Centric ModelConnect with people you know

The Content Centric ModelFollow and share content

C

The Interest Communities ModelConnect with people through a

shared interest in content

GOOGLE+ KEY FEATURES

Stream

Get updates from your circles or discover what’s happening near you with check-ins in Nearby view. Choose which circles you get posts from so you only see updates you care about most.

Circles

You share different things with different people. But sharing the right stuff with the right people shouldn’t be a hassle.

Hangouts

Conversations are better face-to-face. Join a video hangout to catch up with up to 9 friends at once when you’re on the go.

GOOGLE+ KEY FEATURES

Instant Upload

Upload every photo and video from your phone to your own private album in the cloud. From now on, y o u r p h o t o s u p l o a d themselves. From here, just edit and share them with whomever you want.

Messenger

Google+ Messenger lets you chat and coordinate with any of your friends, all at the same time. You can even share photos to add a little color to your messages.

+1 button

+1’s can help improve Google Search, since you can see which pages your social connections have +1'd right beneath search results and ads.

CONTENTS

BACKGROUND INFO.

GET STARTED WITH GOOGLE+

MARKETING YOUR PAGE

GET STARTED WITH GOOGLE+

1. Create Google+

2. Create Circles & Add friends

3. Stream

4. Hangouts

CREATE GOOGLE+ : USER ACCOUNT

Already have Gmail account

Does not have Gmail account

CREATE GOOGLE+ : USER ACCOUNT

BUILD YOUR COMMUNITY : CREATE GOOGLE+ PLUS PAGE

Create a Google+ Page to represent your organization across the web. Build a message and a brand that people can discover on Google+ and in their web searches on Google.

You able to add page manager up to 50 per Plus page.

TO COMPLETE GOOGLE+ PLUS PAGE PROFILE

Prepare a logo to add

Choose the word that best describe yourself

Choose 5 photos that best convey the spirit of yourself. It called “scrapbook”

Prepare 10-20 posts to get you started, and you’ll have content on your page Choose any videos or

photos you want to include on the page

Add sites you want to link to here

INTERESTING DETAILS ON YOUR GOOGLE+ PAGE PROFILE

Your page logo will appear here

+1 just like on the web, you can accumulate +1 on your page profile

This is where you can see who added your page to their circles.

Content: you will able to post on your page to allow people to comment

Your top 5 pictures will appear here

People can add you to their circles to subscribe to your updates, and you can add them back. You can use circles to target smaller groups that you want to message.

THEN, CREATE A SHORT URL FOR YOUR GOOGLE+ PAGE

Using www.gplus.to to create short URL for your Google+ Page, Select the page URL’s name by yourself then you’ll get the new URL as gplus.to/xxxxx

“...make it easier to remember”

GET STARTED WITH GOOGLE+

1. Create Google+

2. Create Circles & Add friends

3. Stream

4. Hangouts

CREATE CIRCLES & ADD FRIENDS

“sharing the right stuff with the right people”

One of its unique features is its easy way to create groups of friends via circles. Circle is a relationship management. Once you have a circle of friends, you can easily chat, share articles, and more with all of them.

CREATE CIRCLES & ADD FRIENDS

When updating you can select how limited or broad you want to share

1 . A single individual :Type the person's name or email address and you will send them a private message.2. A specific circle : Update viewable to anyone in that circle.3. A group of circles : Any number of your circles.4. Your circles : All of your circles.5. Extended Circles : Everyone in all your circles and everyone in all their circles. It's "friends of friends".6. Public : Anyone on the web.

...Create the circle by drag a friend into the "circle"

You can add anyone to a circle even if they are or are not your

friend and choose not to add you to their own circles.

For example you can put people in a circle you have never met like Google CEO Larry

Page. While you will see their updates in your main stream, but your updates won't appear

in their main stream.

GET STARTED WITH GOOGLE+

1. Create Google+

2. Create Circles & Add friends

3. Stream

4. Hangouts

WHAT’S ON STREAM?

Stream: This is where you can share stuff and see everything shared by people in your circles

Notifications: See whenever someone adds you to a circle, +1 your page or post, share, comments on a post

What’s hot : This shows the thing that become popular or in the trend

With Ripples view, you can see how posts are shared through Google+. You can even play back each Ripple, and Ripples are available on every public post

WHAT YOU CAN SHARE WITH THE WORLD

Post message & Add Photo

WHAT YOU CAN SHARE WITH THE WORLD

Post message & Upload VDO or YouTube

WHAT YOU CAN SHARE WITH THE WORLD

Post message & add link

GET STARTED WITH GOOGLE+

1. Create Google+

2. Create Circles & Add friends

3. Stream

4. Hangouts

ENJOY WITH VIDEO CONFERENCE : HANGOUTS

Hangouts: You can choose to start a video conference with a publicity or with any one of your circles. (up to 10 person in a time)

HANGOUTS

Face-to-Face Conversation

CONTENTS

BACKGROUND INFO.

GET STARTED WITH GOOGLE+

MARKETING YOUR PAGE

MARKETING YOUR GOOGLE+ ACCOUNT : CREATE A COMPELLING GOOGLE+ PAGE

Decide on a tone for your page, and stay consistent in your messaging

Use Circles to segment your fans, followers and even internal teams so you can share the right information with the right people.

select a great profile photo— this is the number one way people will recognize you on Google+

MARKETING YOUR GOOGLE+ ACCOUNT : ENGAGE YOUR FANS, FOLLOWERS & COMMUNITY

Create a posting schedule, and post at least once a day to make sure you are sharing new and interesting content that sparks genuine conversation.

Share exclusive photos and videos with your fans and followers.

Engage your community by posting questions and asking for feedback. Make sure to respond actively to your followers through comments and +1’ing, and credit your most active followers by +mentioning them in a post.

Regularly host hangouts to have real face-to-face conversations with your fans and followers from all over the world. Give your followers a behind- the-scenes tour, collaborate with members of your community on a new project or simply say thank you to your supporters

MARKETING YOUR GOOGLE+ ACCOUNT : PROMOTE YOUR GOOGLE+ PAGE

Spread the word about your Google+ Page by sharing your Page with people from your personal Google+ Profile

Add a Google+ Badge to your website to get more recommendations for your site in Google Search and grow your audience on Google+.

QUICK SUMMARY TO BUILD YOUR PAGE

THANK YOU