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The Pervasive Internet and the new world of Smart Systems are ushering in an era where people, machines, devices, sensors, and businesses are all connected and able to interact with one another. As these previously disaggregated parties come together, new modes of collaboration and intelligence will abound fostering a trend that we call “Smart Business.” Machine-to- Machine communication (M2M) systems are merely the starting point. The development of the Pervasive Internet and the evolution toward Smart Business practices will enable a truly connected world. Inputs from machines, people, video streams, maps, newsfeeds, and sensors will be digitized and placed onto networks. This will lead to the convergence of the physical & virtual worlds, thus enabling collective awareness, creativity, and better decision making capabilities for societies that increasingly rely on real-time information and interactions. Many observers believe that this phenomenon will drive the largest growth opportunity in the history of business.
Citation preview
Harbor ResearchBostonSan FranciscoZurich
www.harborresearch.com
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Digitized Content &Information Architecture
Interactions Varied Relationships Many
Product, Service & Business Systems Design Has Become More Complex
Value Created From Many Sources
SourcingMarketing
R&D
Price
Channel
Partners
The World Has Changed Dramatically ......
We have entered an era where people, businesses and social organizations are beginning to understand the profound impacts awareness, collaboration, and intelligence will bring. In the not too distant future, hundreds of millions, then billions, of individuals and businesses, with billions, then trillions, of smart, communicating devices, will stretch the boundaries of today’s business and social systems and create the potential to change the way we work, learn, entertain and innovate. Peer-to-peer information and network integration are combining to create new modes of collaboration and value creation. People, information, and technology are becoming more connected, distributed and pervasive enabling the convergence of physical and virtual worlds. Social networking technologies are moving into the business world and will be utilized and experienced differently than in the consumer space. Networks will integrate knowledge, people and things into systems that enable awareness, creativity, better decision making, and, ultimately, higher value solutions.
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The Emergenceof Smart Business
The Emergence of Smart Systems & Businesses......
These forces are informing a new trend we call “Smart Business.” In its simplest form, Smart Business is a concept in which inputs—from machines, people, video streams, maps, newsfeeds, sensors, and more—is digitized and placed onto networks. These inputs are integrated into systems that connect people, devices, business processes, and content to enable collective awareness.
Pervasive Network Integration
Value-Added Services
New Application Values
Broader reach and range of dependable wireless networks will drive significant new applications value from improved reliability, quality and data rates.
Availability of new managed services based on data aggregation, management and analytics capabilities.
Ability to sense and respond in real time will drive more adaptive capabilities. Significant growth for asset management, location tracking services, security, and supply chain integration based on interactions among devices, mobile workers and systems management.
Virtually all electronic and electro-mechanical products are being designed to automatically transmit information about status, performance and usage and can interact with people and other devices in real-time.
Connectivity of Things & People
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Integration of People and Things Is Pervasive Across Business and Society ...
This phenomenon is not just about the dichotomy between people communicating with people or machines communicating with machines: it also includes people communicating with machines (e.g. a networked ATM), and machines communicating with people (e.g. automated stock ticker alerts on your PDA). The Internet’s most profound potential lies in its ability to connect smart sensors, devices, and ordinary products into a global “digital nervous system” that will allow people and businesses to achieve undreamed-of awareness, efficiency and optimization.
Visionary product manufacturers and service companies are already leveraging embedded computing and networking technologies to deliver smart, remotely monitorable goods that will support entirely new modes of customer-device interaction and service delivery.
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Transportation
• Consumer • Commercial • Specialty
On-Road Vehicles
• Air • Rail • Transit • Marine
Non-Vehicular
Devices: Vehicles, Trains, Ships, Planes, Signage, Tolls, Tracking Sensors RF Tags, Parking Meters, Cameras, etc.
• Traffic Mgmt • Fleet Mgmt • Toll Systems • Insurance Services
Transport Infrastructure
• Construction • Agricultural • Industrial
Off-Road Vehicles
Industrial
Distribution / Supply Chain
• Dist Centers • Warehouses • Mat’l Handling • Conveyance
Process Industries
Discrete Assembly
• Petrochemical • Hydrocarbons • Food/Beverage • Bio/Pharma
• Machinery • Transport Equip • Electrical Equip • Electronics • Appliances • Instruments • Assembly/Test
Devices: Pumps, Valves, Vats, Conveyors, Pipelines, Motors, Drives, Converting, Fabrication, Assembly/Packaging, Vessels/Tanks, etc.
Forming Converting
• Cement • Glass • Metals • Paper • Rubber/Plastics • Metalworking
• Power Gen Stations • Transmission Sys • Distribution Sys
Demand
• Industrial Facilities Commercial Facilities Residential
Supply
Devices: Turbines, Generators, Sub-Stations, UPS, Meters, Breakers, Sockets, Switches etc.
Alternative
Co-Gen Plants • Wind Farms • Solar/PV Farms
Energy Resources
• Farms • Vineyards • Livestock Mgmt • Irrigation
Agriculture Mining
• Surface Mines • Underground Mines • Transport
Oil/Gas
• Exploration • Extraction • Transport / Pipelines
Devices: Agricultural Equip, Mining Machinery, Drilling Equip, Pipelines, Tanks, Watering Equipment,Tags, etc.
Water
• Water System • Wastewater & Sewage • Reservoirs • Rivers
Enterprise
Large Enterprises SMBs
Data Centers
• Data Centers • Carriers • ISPs
Devices: Servers, Storage, PCs, Routers Switches, Imaging, Telephony, etc.
IT & Networks Retail
• Groceries • Clothing • Electronics • Furnishings • Hardware • Convenience
Stores Hospitality
• Hotels • Restaurants • Bars/Clubs • Cafes
Services
• Financial • Fuel Stations • Cinema • Exercise • Cleaning
Devices: POS Terminals, Kiosks, Cash Registers, Vending Machines, Signs, Tags, etc.
Healthcare
• In-Vivo • Testing Devices • Monitoring
• Hospitals • Nursing Homes • Mobile POC • Clinics • Doctor Office
• Drug R&D • Research Labs • Diagnostic Lab
Research Care Personal
Devices: Imaging, Diagnostics, Monitor, Surgical Eqp Beds, Pumps, Implants, Test Sys, etc.
Buildings
• Office • Retail • Hospitality • Services
Commercial
• Process Plants • Factories • Warehouse • Laboratories
Industrial
Devices: HVAC, Vertical Transport, Fire & Safety, Lighting, Security, Access Control, etc.
• Residential • Multi-Family • Mobile
Home
• Education • Healthcare • Stadiums/Venues • Airports & Stations • Campuses
Institutional
Safety & Security
• Border Mgmt • Transportation • Infrastructure
• Ground • Sea • Air • Supply Chain • Command-Control
• Law Enforcement • Emergency Healthcare • Fire • Pubic Venues
Homeland Security
Emergency Services
National & Regional Defense
Devices: GPS Systems, Radar Systems, Vision/Cameras, Environmental Sensors, Vehicles, Weaponry, Fencing, Navigation/Guidance Sys, etc.
Professional
Office Work Technical Work Services
Consumer
• Home • Mobile
Devices: Cell Phones, Smart Phones, TV, PCs, Netbooks, Imaging, etc.
Consumer/Professional
Pervasive Internet & Smart Services
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The Emergenceof Smart Business
As The Physical & Virtual Worlds Converge, Connectivity & Integration Will Become Universal As Components, Platforms & Systems Become Ever More Standardized, Open and Collaborative ... Pa
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As networks have invaded the “physical” world, traditionally unique components and interfaces between and among electronic as well as mechanical elements are becoming more and more standardized.
The implications of these trends are enormous. No product development organization or its suppliers of componentry and sub-systems will be able to ignore these forces -- product and service design will increasingly be influenced by common components and sub-systems. Vertically defined, stand-alone products and application markets will increasingly become a part of a larger “horizontal” set of standards for hardware, software and communications.
As it becomes easier and easier to design and develop smart systems, competitive differentiation will shift away from unique, vertically focused product features towards how the product is actually used and how the product fosters interactions between and among users in a networked context.
The opportunities this opens up to forward thinking product and service organizations are nearly infinite. Businesses can begin to explore many new possibilities for system solutions unthinkable just a few years ago.
Mobile Equipment
Fixed Equipment
Product OEMs
Tools & Infrastructure
Machine To Machine Technology & Enablement Software Tools, Middleware & Web Services
Network Infrastructure & Connectivity
Supervisory Systems & Applications
Carrier & Network Services
Services & Applications
Complex Systemic Equipment
Simple Machines & Equipment
Facility Systems & Equipment
Facility Infrastructure Components & Sub-Systems
Vehicles
On-Road Off-Road Marine Rail
Aerospace
Facility Systems
& Equipment
Mechanical Sub-Systems & Components
Fluid & Pneumatic Sub-Systems & Components
Electrical Sub-Systems & Components
Machine/Device Sub-Systems, Assemblies, Modules & Components
Power & Control Systems
Electronic Interconnect
Semiconductors & Micro-Electronics Embedded Electronics
Smart Phones
Entertainment Devices
Mobile Phones PDAs Mobile Telephony,
& IT Terminals
Content
Consumables
Value Added
Elements
User Interactions & Experience
People People
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Revolutionary New User Experiences & Systems Will Emerge ...
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In fact, combining device connectivity with social networking platforms opens the potential for substantially new forms of collaboration between people and things. Connectivity of people and connectivity of devices are no longer independent phenomena - the Internet of Things and the Internet of People are rapidly converging.
Obtaining value from collaboration will often mean de-emphasizing products in a manner that’s understandably difficult for product companies to do. After all, if product companies aren’t selling material objects full of features that buyers touch and interact with and admire physically, thenwhat are they selling?
We believe smart systems and business design needs to transcend discrete product or service innovation. Assuming that the role of design is only about making existing products or services more attractive no longer works. Business designers need to creatively imagine fully developed systems and whole marketplaces. Companies need to envision the design role as one that can address product, service and business systems in a world of infinitely expanding interactions and relationships.
The Interactions & Relationships Between & Amongst Devices, People & Systems
Will Drive Future DIfferentiation - Not Just Features & Isolated Capabilties
The fact that many common devices have the capability to automatically transmit information about status, performance and usage and can communicate with other devices anywhere in real time also points to the potential for intelligent devices that can interact with people and social networks.
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Continuing Combinations of Innovation Will Move More Fluidly Across Sectors, Applications & Platforms Creating Entirely New Categories of Opportunities ....
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The marketplace is converging into a vast unified technology architecture to support networking and collaboration based on common digital building blocks and standards for software and communications
Vehi
cles
Air T
rans
port
Inte
llige
nt S
yste
ms
Mar
ine T
rans
port
Rail S
yste
ms
Cons
umer
Ele
ctro
nics
Domes
tic S
ervi
ces
Home
Auto
mat
ion
Med
ical D
iagn
ostic
s
Secu
rity S
yste
ms
Fina
nce
Syst
ems
Offi
ce A
utom
atio
n
Build
ing
Auto
mat
ion
Back
-Offi
ce S
yste
ms
Com
mun
icatio
ns
Fact
ory/
Proc
ess C
ontro
lUilt
ity/G
rid S
yste
ms
Envi
ronm
enta
l
Com
man
d/Co
ntro
l
Tele
met
ry/G
uida
nce
Aerospace & Transport Systems Residential & Personal Commercial & Institutional Industrial & Military
Managed Services
Peer-To-Peer Software Architectures
Wireless & Sensor Networks
Human-MachineInterfaces & Software
Embedded ControlAlgorithms
Power Control& Smart Actuators
Smart Sensors& Switches
Mixed SignalProcessing
Evolution ofOut-Sourced Services
Development ofWireless Carrier Support Systems
Explosion of Social Networking
Advanced MilitaryCommand & Control
AerospaceCommunications
Telemetry Systems& Command/Control
Vehicle Navigation /Dashboard Systems
IndustrialControl & Automation
Military Training& Simulation Systems
VehicleControl
IndustrialHVAC & Power Control
Electronics
Industrial& Utility Control SystemsMarine, Rail, Aero
& Vehicle Power Control
Consumer Game Systems
Financial TradingSystems
Industrial& UtilityControlSystems
Military Navigation, Guidance & Communications Systems
Consumer Electronics& Smart Phone DevelopmentsVehicle Sensors
& Systems
Cellular MobileCommunications
Technologies & Innovation Driving The Internet of Things & People
Location /
Presence
GPS / Navigation Systems
Commercial Vehicle Fleet Management
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The Emergenceof Smart Business
Driven By Whole New Eco-Systems of Technology & Smart Services Innovation
The Smart Business phenomena is giving rise to a whole new generation of technology and services enabling players who are linking users, producers and intermediary channels in new ways which, in turn, is creating many opportunities to offer customers a “managed experience.” This ultimately allows the service provider to create and bundle new values such as offering financing for the traditional product within the managed services agreement -- “rent it; don’t buy it” - driving new economic impacts in the marketplace.
Relatively few traditional product companies have succeeded in pursuing both product and services activities on a balanced, closely coupled basis. They are missing the opportunity to create a new model of success. These emerging combinations of players are acting in a truly disrupting manner in the marketplace.
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Evolving Pervasive Internet Player Landscape
Lantronix
CalAmp
Opto-22Belden
Telit
EKA SystemsTendril
Crossbow SynapSense
Sentilla
Millennialnet
Helicomm
Apprion
Echelon
Freescale
Freescale ST Micro
Intel
Texas Instruments
Ember Jennic
Hitachi
Samsung
Qualcomm Connect One
Atmel
IBM
Cisco Systems
SAP VM Ware
Oracle
Microsoft
Hewlett Packard
EMC
NetApp
Apple
Nokia
Verizon
Telefonica / O2T-Mobile
Vodafone
ATT
Sprint Nextel
China Mobile
BT
Amazon
SunGrid
IBM BlueGrid
Symantec
CA
SAICDeloitte
CSC Wipro
Infosys
CapGemini
EnernocSmartSynch
Elutions Trilliant
Comverge
Lantronix
Sierra Wireless
Ruggedcom
Tridium
Kore Telematics
Numerex
Aeris
Jasper Wireless
Axeda
Esprida
Ei3
M2M Datacorp
Orbcomm
Skytel
Cimetrics
Mocana
Box Telematics
WylessWireless Matrix
GridAgents
MAYA Design
Qualtech SystemsRichards-Zeta
NextNine
Sensus
GridPoint Sigma Designs
Crestron 4Home
Control4
Sensinode
Daintree
Palantiri Systems
DeepStream
Eurotech
Advantech
Raytheon Lockheed Martin
Elster
ItronSilver Spring
Iridium
Meshnetics
DPAC
Data Online
Comtrol Cinterion
Orchesys
Crossbridge
B&B Electronics
MotorolaSixnet
Avid Wireless
NexAira
Arch RockEnOcean
Greenpeak
Pedigree Tech
RF Code
Smart Signal
V2com
Atos Origin
Airbiquity
TelenorOrange
Enfora
Imetrik
Digi Int’l
Accenture
Qualcomm
Comtech M2M
SkyFoundry
force.com
Ebay
QNX
Wind River
Dust Networks
Echelon
Moxa
Laird Technologies
eDevice
RF Monolithics
Man
agem
ent
Inte
grat
ion
Har
dwar
e
“Business Platform” Focus “Market Platform” Focus
The boundaries between products and services are becoming so fluid that success in either can only go to those who utilize the combined potentials of both
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These Phenomena Will Allow For New Opportunities To Emerge As Well As Significant Societal Challenges To Be Met
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Behaviors & Relationships Experience & Content Skills & Technology
Connected Consumers
Health & Well Being
Collaborative Business
Diet DilemmasRapidly rising awareness of food impacts on health - real-time food information becomes norm
Energy & Resources
Sustainable Mobility
History demonstrates the growing potential for major societal impacts due to neglect of natural resources such as water, air, minerals & food. T
Networks will change how people behave & interact with each other -- existing social constructs & behaviors will change driven by shared awareness & intelligence.
Peer-to-peer info and network integration are combining to create new modes of collaboration and value creation for traditional businesses.
As the world grows more connected, challenges will rise - e.g. pandemics - as well better affordable access to healthcare. The intersection of health & lifestyle forces will create vast new opportunities.
Physical & Virtual IntegrateFrom physical vs. digital to seamless integration of physical and digital experience - all things; all content; all knowledge suddenly available and accessable
Reliable ResourcesAccess to food, water, and other resources will radically re-shape public policy and business decisions
Self Sensing & AwareTechnology augmentation to the human body will evolve rapidly - medical modifications; personal drugs; location-based healthcare
Deep PersonalizationPeople will increasingly reject mass offerings in favor of customization
Personal EnergyPeople will drive energy behavior increasingly individually - renewable products, energy efficient products & cabon neutral services will rise
Behavioral ShiftsSelf-organizing teams and communities will expand driving new forms of exchange, collaboration and awareness
Experiences ExpandedIndividuals and groups start seeking more intense experiences - technology expands potentialities
Mega-Cities ExpandLocal communities within large urban centers will experiment in shared economies, sustainable systems and new civil and social processes
Aging Is Re-inventedAging body as the new frontier - project manage aging - people will expect more health benefits from more products and services
Health EconomyCreation of health-focused communities; location-based health services; health information and awareness become a dominant societal force
Health InsecurityIncrease in pandemics, obesity, infertility, chronic diseases will cause anxieties
Smart Health DeliveryNew business models for healthcare will likely emerge as improvements in health sensing; emergency and support services; and, related IT infrastructure all combine to create new medical and well being value
Amplified ConcernsLocal, regional, global tensions rise relative to securing resources - increased visibility highlights dangers
Smart InfrastructuresComplete re-thinking of the movement of goods and services - emergence of smart components and systems combine with lower interaction costs to force less bulk, smaller scales and reduced rigidity
Self-Referring ProductsPersonal desires integrate with systems of interconnected products and products - automated reference and integration
Open Innovation
New communities emerge as designers of products, services, and experiences mandate and act upon their needs and wants
Network IntelligenceGroup participation modes change - referral behaviors altered/increased - locative activities increase
Large Scale InteractionsSwams become the new teams driving new relationships and interactions
Healthy ShoppingPeople come to expect much more from providers - more health-related info from all things & interactions
Energy AccountabilityPeople and the planet become much more atuned and integrated causing new awareness of finite resources - elements combine to increase knowledge of personal and group impacts
Enabled Engaged EmployeesNew modes of career development emerge - new forms of peer interaction and knowledge exchange rise
Populace Re-Invents TimeWork span lasts longer; new communities of interests spring up in social and business contexts driving new interactions and values
Smart Grid Technologies provide new forms of energy development, manipulation & mgmt
Extreme Climate VariabilityClimate change is an urgent challenge that affects long-term corporate performance. The pace of climate change is accelerating as are the drivers for increasing alternative energy use.
Capabilities to sense & analyze impacts grows creating causing new economic structure for resource mgmt
Real-Time Usage
Awareness of usage and waste spans multi-country and global / regional boundaries causing new avenues of policy development
Global Energy Citizens
Connected ExperiencePersonal knowledge becomes much more valuable - ability of individuals to impact larger and larger numbers of related people through shared awareness and intelligence
New sensing capabilities combine with new analytic and simulation tools to foster much greater predictive powers
Predictive Powers
Travel AwarenessPersonal travel assistants and public transportation systems become connected - people, whereabouts, location support services converge
As awareness of sustainability rises, transportation systems will become managed - public and private systems evolve to shared, accessible, modular and convenient.
Modular Urban TravelInterconnectedness of disparate transit resources will allow better planning and routing of commuters
Connected Public TransportSuccess of cities will require access to transportation means across many types and modes - public systems become more private and private transport becomes more shared
Shared SystemsZipCar and similar shared resources become economically viable as information access allows virtual fleet mgmt
Democratized MovementAwareness of transport systems conditions allows better travel decisions - swarm travel becomes the organizing schema
Real-Time ChoiceAccess to information on routes, options, economics and time greatly improves decision support
Connected CommunitiesDemographers see people living & working longer - migration will drive multicultural urban communities- existing social constructs & behaviors will change driven by shared awareness & intelligence.
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2014
Value Added Services $205
System Applications $48 Network Services $70 Device Enablement $28B
Core Technology For Intelligent Device Integration & Services
2009
Comm Equip $330
Computing Equip $340
Software $380
Carrier & Network Services
$940
IT Services $420
Technology Spending for Smart Systems Today Comprises As Much As 5% or Total ICT Spend
2450
3100
Smart Systems Will Grow At A Rate At Least Twice That of Traditional ICT
$350
Global ICT and Smart Systems Spending (US$, billions, 2009-2014)
Mobile Info
Devices
Static Info Appliances
Mobile Devices
Static Devices
Embedded Devices
Mobile Phones, Smart Phones, Notebooks Mobile Terminals Tablets, Media Players
Consumer/Commercial Vehicles Off-Highway Vehicles Air/Rail/Transit/Marine Navigation Systems Mobile Healthcare Devices
Building Equipment Retail/Vending/POS/ATMs Industrial Machinery Healthcare Equipment Power Distribution Equip Infrastructure Equipment
1.4 billion*
1.0 billion*
.25 Billion**
5 billion**
20 billion
Intelligent Device Hierarchy 2010
Desktop PCs Servers/Storage Routers/Switches/Gateways Printers/Imaging Game/Media Equipment & Players
Controllers Sensors, Instruments Meters Microprocessors Microcontrollers
To Avoid Double Counting, Embedded Components Are A Sub-Set Of The Overall Opportunity
Approximately 130 Million Machine-Centric Devices Expected To Be Integrated in 2010
Mobile IT Appliances, Telephony & Terminal Devices Will Become Integrated Into Systems That Include Signals & Data From Sensors, Machines & Equipment
* 2010 IT-Centric Device Shipments ** 2010 Machine-Centric Device Enablement Potential
Investment In Smart Systems Will Outpace Traditional Information, Communications & Telephony Systems
Harbor believes Smart Systems will drive a multi-year wave of growth based on the convergence of innovations in software architectures; back-room data center operations; wireless and broadband communications; and, smaller, powerful and numerous client devices connected to personal, local and wide area networks
Global ICT and Smart Systems Spending(US$, billions, 2009-2014)
Intelligent Device Connectivity Segmentation(Reference = Units)
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The solutions we are describing here have no managerial hierarchy, command and control decision making or proprietary ownership of ideas.
These networks will be self-organized by people who are motivated to explore and develop ideas they care deeply about. Collaborative innovation will extend beyond ideas about new products and services to the very manner in which business is conducted.
To discover, design and develop innovative systems, organizations must consider all the elements involved and the context they fit into.
Technology Skills
Relationships
Experience
Content
Developing End Use Solutions Based on User Centered Experience
Organizing The Rapidly Growing Amounts of Data For Wider Use, Awareness and Collaboration
Utilizing New Modes of Collaboration & Integration Tools To Leverage The Wealth of Experience Across Venues and Markets
Leveraging Human Capital and Skills In This Connected World Will Create Entirely New Solution Values
Potential To Engage & Leverage Extended Communities of Users, Companies, OEMs, Suppliers With Real-Time Inputs and Information Value
Emerging Technologies In Data Aggregation & Analytics and Data Integration/Fusion Foster Many Opportunities To Disrupt Current Competitive Structure
A New Frame Of Reference Is Required .............. How Do We Connect The Dots?
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Behaviors
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Forcing Organizations To Think And Act Differently About Creating New GrowthIn many organizations the ability to grow organically has been reduced to appearances rather than accomplishments. We believe this climate discourages people from risking any new ideas. Over time, these behaviors have become so inhibiting that in order to change many organizations will need to think and act very differently.
S Y S T E M D E S I G N
We believe design needs to transcend discrete product or service innovation. Assuming that the role of design is only about making existing products or services more attractive no longer works. Business designers need to creatively imagine fully developed systems and whole marketplaces. Companies need to envision the design role as one that can address product, service and business systems.
R E L A T I O N S H I P S
Problem solving for new systems opportunities must address tough questions: how can an organization turns its workers, partners, and customers into believers and contributors? How can we make changes that can impact multiple functions and organizations and ultimately solve really big problems or create unique new offerings? We are firm believers in the human element - the community as a manifestation of the system and visa versa. Behaviors of users, customers, teams, functions, leadership, all need to considered. Understanding empathy, participation, motivations - putting human sensibilities and behaviors at the center of the solution is key.
I N N V O A T I O N A S S E T S
Companies need to move beyond a conventional orientation to assets to a view of assets in the context of new growth initiatives. Organizations need a disciplined process focused on optimizing all tangible and intangible assets including people and competencies, brands and positioning, technologies and intellectual property, alliances and relationships, and manufacturing and distribution capacities. The level of innovation investment required for success usually includes significant collaborative and/or coordinated investments across a wide range of internal functions (R&D, Sales & Marketing, Manufacturing, etc.) and by a variety of external partners up and down the value chain.
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Experience & Systems Design - User Experience - Platforms & Systems - Business Models
Skills & Innovation Assets - IP - Brand/s - Competencies & Processes - Technology
Relationshps,Behaviors & Interactions - Across Organization - Partners - Eco-Systems - Customers
Tackling new new business creation challenges requires an integrated approach
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Creativity & New Combinations of Skills Are Required
Leveraging Information Architecture
Anticipating Interactions,
Relationships & Collaboration
Understanding User & Systems Experience
Determining Value
SourcingMarketing
R&D
Behaviorial SegmentationNetwork Value Proposition DesignPlatform Definition & DesignStrategy DevelopmentMarket PositioningBusiness Model & Organization DesignFinancial & Investment AnalysisMergers & Acquisitions
Role Model SimulationCollaboration ModelsParticipatory DesignCollaborative DevelopmentEco-System MappingAlliances DevelopmentGo-To-Market Design
Trend MappingIdeation, Sketching & DiagrammingPersona Development & MappingUse Scenarios & StoryboardingStakeholder & Customer Experience MappingContextual InquiryActivity Mapping
Technology Road MappingInformation Architecture Systems Architecture & DesignBusiness Process & IT AlignmentTechnology SourcingIT Alliances
Price
Channel
Partners
Creation Role
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