How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

How to makebig things happenwith small teams

Jason Fried, 37signals

Reducing mass

Making things manageable

Lowering cost of change

Managing debt

Small has big advantages

The customer is closer

Less distortionLess middle/muddleEveryone on the front lineChange is easier

The right people

Passionate and happyWell roundedQuick learnerGood writerTrustworthy

I’ll take someone happy and average over a guru who is disgruntled and frustrated.

Act your size

Less formalitiesLess massLess fear

More flexibilityMore changeMore freedom

Embrace constraints

Less people, more powerLess money, more valueLess resources, better useLess time, better time

Build half a productnot a half-ass product

Say no by defaultListen to the productIgnore details early onImprove what you haveDecisions are temporary

Build Less Software

Lower cost of changeLess room for errorLess support requiredEncourage human solutions

Give people just enough to solve their own problems their own way.

Then get out of their way.

Get Real, start with the UI

There’s nothing functional about a functional spec.

Start designingStart prototypingStart experiencingStart changing

Rinse and repeat

Make most decisions JIT

ScalabilityAdmin interfacesBasecamp billing example

Make decisions when you have real information.

Next most important thing

Is this it?If not, what is?Are we doing it?If not, why not?

Celebrate small victories

IterateCelebrateIterateCelebrateIterateCelebrate

Feel the hurt

Builders support itChefs become waitersShared annoyance

Publicity amplifiers

Feature foodPromote through education30-day major upgradeTransparency = TrustBloggle

Reducing mass

Making things manageable

Lowering cost of change

Managing debt

Any questions?

jason@37signals.com

37signals.combasecampHQ.com

tadalist.com

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