How Cool Brands Stay Hot at Vlerick Ondernemersdag

Goeiemiddag

up-to-date info:

howcoolbrandsstayhot.com

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@joeri_insites

Opening Forever 21

Antwerp

1000 waiting

23000 visited in one day

2 min on national news

@joeri_insites@joeri_insites

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• Tekst

STEREOTYPE

# 1

stimulation = bredth instead of depth…

“They are spoilt, don’t know

the value of money and

don’t want to work hard.”

“The Reflexive Generation”

SELF

LIFEWORK

1/3 Belgian Gen Y = dissatisfied (less than 6/10)

BYOD

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@joeri_insites@joeri_insites@joeri_insites

@joeri_insites@joeri_insites

Cisco reduces costs and attracts Gen Y employees with new open flex desk

workspaces and work styles● 77 % prefer the new environment, 82 % increase in work satisfaction

● 82 % :the design improves communications

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• Tekst

STEREOTYPE

# 2

“They have no respect for

authorities and you simply

cannot manage them.”

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STEREOTYPE

# 3

“They don’t know company

loyalty and don’t want to

pay their dues.”

//Authenticity for

Generation Y

Real

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Insert movie Adidas

Real

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Real

//Authenticity for

Generation Y

Real

Real

Personal finance management tool “TIM”

Real

@joeri_insites

@joeri_insites

@joeri_insites

@joeri_insites

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• Tekst

Insert movie rorschach U by Kotex

Self

Global online contest to recruit 100 Young amateur soccer players in 55 countries => 16 final best against the best

Over 150,000 young soccer players!

HRM