How Social Networking Is A Positive Force For Consumers

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HOW SOCIAL NETWORKING IS A POSITIVE FORCE FOR

CONSUMERSBy Christopher Trotzuk

When You Have A Problem With A Company What Can You Do??!!

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CALL CUSTOMER SERVICE HOT LINE

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See Customer Service At Their Store

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Today We Now Have More Options

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These Options Use Social Networking Sites Like........

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Free social networking micro-blogging service Lets users read and send “tweets” Tweets =Short text based post Tweet is under 140 characters People subscribe to their friends,

become their followers

“TWEET”Made By

Christopher Trotzuk

Good For Consumers Because......

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DJ Waldow never thought it would be possible to sell his home due to the economy

Thought and tweeted "Is it possible to leverage power of Twitter to

sell our house?"

Tweet Estate

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Tweeted link, where house’s info was Week later 400 people clicked the link

to his house site He sold his house in record time: just

over a week

Tweet Estate

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Selling DJ’s House Is Just One Thing Twitter

Does

Twitter’s Main Purpose Is To Spread The Word About Anything And

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Look at this next picture. Everyone here is connected in some way. One person tweets something and then their followers re-tweet it. The word spreads fast with twitter

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Example of a tweeted story

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Video sharing website Wide variety of user filmed video content, movie clips, TV shows and

music videos Most of the content on YouTube has

been uploaded by regular people A huge part of YouTube is when users

post videos of themselves for their video blog

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Good For Consumers Because......

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Dave Carroll: Musician Flew United Airlines, saw outside plane,

flight crew threw his guitar case on ground

When he got case, guitar neck was broken United denied they broke it and would not

pay to fix $2500 guitar Dave took action so his band made a song

about their bad experience

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Posted on YouTube, has 7.5 million views

After video became viral, United apologized, offered his band free flights

Band estimated fan base gained 20XClick Video To play

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Social Networking News Site Made for people to discover/share content from anywhere on the internet

Users submit links and stories for other to “digg” which means to like

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Good For Consumers Because......

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Best Buy has amazing deal on site!!!

Matt’s Best Buy Experience

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Matt orders 5 online When gets to store for pickup, manager tells him order has to be

cancelled because of pricing change Didn't notify Matt, law states they have

to honour order Manager says you are not leaving the

store with the flash drives Manager cancels the order right in front without Matt’s say so and makes

him leave store Phoned customer service, went to customer service at store and wrote a

letter Used social networking to his

advantage...

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• Wrote story on consumerist.com• Posted link on Digg.com

• Technology Podcast Diggnation talked about story• Very bad press for Best Buy, sent Matt $100 giftcard

Click video below to play

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Worldwide social networking sites

Put together because of many similarities like..

Allows you to add friends, send messages, update your personal

info or space and lots more You can even join networks and

groups/pagesMade By

Christopher Trotzuk

Good For Consume

rs Because..

....Made By

Christopher Trotzuk

Customer Help On Facebook? When people have good or bad

comments with companies they should join groups on Facebook

They can tell other consumers their experience

Look at this post Mike made on Best Buy’s page

He got help, but he now knows Best Buy cares

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Companies like Best Buy for example have fired employees based on a lot of user responses

They have also found out how to run their company better by reading posts on...

Good For You And Them

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Aren’t you glad you got so see this awesome presentation?

Now you will know what to do after Best Buy says they won’t give you your product that you ordered online because of a last

minute price change.

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“TWEET”With

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Join A Group Or Be A Fan

With

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Digg A StoryOn

.comMade By

Christopher Trotzuk

Make A Video Blog

On

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Now You Know Why Social Networking Is A Positive Force

For Consumers

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Thank You For

Watching

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