How to Pimp Google Analytics, Apply Ninja analysis and find the Golden Nuggets in your traffic

Bar Camp Antwerp 21/03/2009

How to Pimp your Google Analytics, Apply Ninja analysis techniques and Find the golden nuggets in your traffic

PIMP YO’ GA2/20

GOALS

THEY’RE EASY TO SET UP, SO NO REASON NOT TO

VALUABLE WAY OF MEASURING A REAL TARGET

IT’S JUST GREAT TO SEE GOALS BEING COMPLETED ON YOUR SITE

3/20http://www.tdcreative.net/blog/how-to-track-wordpress-signups-and-comments-with-google-analytics/FOR WORDPRESS BLOG OWNERS:

APPLY GOALS & FUNNELS

ANALYTICS SETTINGS > EDIT > CONVERSION GOALS AND FUNNELS4/20

IMPROVE WORKFLOW

TIMESAVERS

VALUABLE METRICS IN A GLIMPSE

LET GOOGLE ANALYTICS DO THE WORK FOR YOU

5/20

INSTALL GREASEMONKEY

1. https://addons.mozilla.org/en-US/firefox/addon/7482. http://www.juiceanalytics.com/writing/enhancing-google-analytics-using-greasemonkey/3. http://andrescholten.nl/index.php/google-analytics-tabellen-sorteren-verbeterd/

1.

2.3.

6/20

SERP RANKINGS

http://andrescholten.nl/index.php/seo-rankings-meten-met-google-analytics/ (original post, Dutch)

FIND THE REPORT AT: VISITORS > USER DEFINEDhttp://yoast.com/track-seo-rankings-google-analytics/ (English)

7/20

NINJA TECHNIQUES

8/20

THE BASICS

MAKE SURE THE CODE IS IMPLEMENTED CORRECTLY (TIP: FOOTER)

UNDERSTAND THE METRICS: VISITOR – VISIT - PAGEVIEW

PAGEVIEWS VS UNIQUE PAGEVIEWS

TIME ON SITE

http://www.google.com/support/conversionuniversity/

9/20

GREEN BELT

HITS: HOW IDIOTS TRACK SUCCESS

CONTEXT, CONTEXT, CONTEXT

EARLY (EASY) SEGMENTATION

NL

BE

10/20

MAKE THE DATA TALK

nov-dec dec-jan jan-feb feb-mrt<= 1 page 31,9% 32,2% 32,2% 39,3%3 > < 5 pages 32,5% 30,1% 30,4% 30,3%>= 5 pages 35,6% 37,7% 37,4% 30,4%

nov-dec dec-jan jan-feb feb-mrtCowboys 31,9% 32,2% 32,2% 39,3%Diggers 32,5% 30,1% 30,4% 30,3%Goldminers 35,6% 37,7% 37,4% 30,4%

11/20

GOLDEN NUGGETS

12/20

THE NUGGETS ARE EVERYWHERE

THE LESS TRAFFIC, THE MORE YOU’LL NEED DIGGIN’

GOLDEN RULES: ALWAYS SEGMENT & PUT INTO CONTEXT

DON’T TRY TO IMPROVE 1 THING BY 1000% BUT 1000 THINGS BY 1%

IT’S A DIRTY JOB BUT IT PAYS (LITERALLY)

13/20

BOUNCING AWAY: TRAFFIC SOURCE & CONTENT

TRAFFIC SOURCES > ALL TRAFFIC SOURCES > COMPARISON > BOUNCE RATE

CONTENT > TOP CONTENT > COMPARISON > BOUNCE RATE

14/20

BOUNCING AWAY: KEYWORDS

TRAFFIC SOURCES > KEYWORDS > COMPARISON > PICK HIGH-BOUNCE RATE KEYWORD

DIMENSION > LANDING PAGE15/20

INTERNAL SEARCH: A TRUE GOLD VEIN

http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=75817

http://www.kaushik.net/avinash/2007/10/kick-butt-with-internal-site-search-analytics.html

16/20

MANY THANKS TO

17/20

GOOGLE ANALYTICS (IT’S FREE! AND GOOD!)

AVINASH KAUSHIK (AN HOUR A DAY…)

ANDRE SCHOLTEN, JUICEANALYTICS, GREASEMONKEY, A.O.

18/20

@THOMASVDC@FRESHCOMMERCE

19/20