How to use social media to find the job of your dreams

How to use social media to land the job of your dreams

How did I get here?

B.A. in Communication from UC – 2007

Marriott – 2007 – 2009 M.A. in Communication Mgmt

from Emerson College – 2010 5 long months of job hunting

while freelancing, interning and nannying

Marketing & PR Manager at Rockfish – April 2011 - Present

Now, how do I get started?

Clean Copy Connect

Clean it up

• Put your Facebook profile on lockdown• (or delete those questionable

pictures. You should probably do that anyways)

• Fill out your LinkedIn profile

• Make it consistent • Use the same name

for all accountshttp://www.stewardscompany.com/blog/?p=55

Why does it matter?

Who would you rather

hire?

• What social networks am I on?• Which should I be on?• What’s the first impression my

social media persona gives?

Questions to ask yourself

Copy your work online• Find one

place to showcase your work

• Make sure your portfolio is easy to get to

• Add links to it on LinkedIn, Twitter and even Facebook

http://www.creativepro.com/article/-heavy-metal-madness-making-copies-from-carbon-to-kinkos

Connect

• Leverage the network you already have

• Take it offline

• Get to know your future employer

http://www.waysidechapel.org/223906.ihtml

I knew him

He knew all of these people

Get to know the company (and their recruiters)

• Start a list on Twitter for companies you want to work for and their recruiters

• Follow people who work for those places and learn about the culture • Do people who work there even like their jobs?• What types of organizations do they below to?

• Watch for openings posted through Twitter, LinkedIn and even Facebook fan pages

Our lovely recruiter at Rockfish

Twitter Lists

Using social media is a great way to spark an initial conversation

Step 2: Take it offline

At first it may seem awkward. But it gets easier.

It’s okay to ask to meet up for one of these or to chat briefly over the phone, especially if you already have a connection like you’re alumni of the same college.

Everyone loves free coffee and talking about themselves.

And most importantly…

http://shadowtuga.deviantart.com/art/Just-Be-Yourself-Be-You-162620312

Laura GardnerLaura.gardner@rockfishinteractive.com

@lauramgardner

Simply follow the 3 C’s

Questions?