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IA for tiny stuff: Exploring widgets and gadgets Martin Belam
IA for tiny stuff: Exploring widgets and gadgets
Martin BelamIA Summit, April 2008currybet.net
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
The information stone age
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
The (hand) written word
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
The printed word
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
The librarian era
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
The World Wide Web
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
"The Widget"
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
Why widgets?
“Users have already made it clear that they want their content, their way. Those publishers locked into the Web 1.0 portal mindset will find themselves losing market share. While it's impossible to project where the market will be in 18-24 months, forward-looking publishers will begin to engage their users with widget technology and move forward with their users”.
Barry Graubart – ‘Widgets for Content Distribution: A Shift in the Internet’http://web.fumsi.com/go/article/share/2637
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
Typical simple widget architecture
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
This really is the simple widget architecture
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
Introducing 'Nom Nom'
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
The Marketing Team widget
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
The Sales team widget
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
The Technical Team widget
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
What the user actually wants…
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
If an e-commerce site is like a busy mall…
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
…then a widget is a more personal space
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
The Sky News widget is flexible
Sky's widget offers lots of functions - but it means that the user has to configure it
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
Forbes offer a range of pre-configured widgets
Forbes take a different approach, and basically offer variations on the same basic widget, pre-configured for the user
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
Time is an under-used dimension
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
Leaving event websites live as an archive is fine
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
A 2008 Olympics widget has a specific lifespan
MAY JUNE JULY AUGUST
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
Thank your users when the event is over
It costs nothing to be polite.Acknowledge an event is over and thank your users
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
Cross-promote if your widget comes to an abrupt halt
Cross-promote another widgetif there isn’t going to be any more content for an existing one
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
Mimic a physical environment
For most of the week a sports stadium is empty
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
Mimic a physical environment
But it comes alive on match-day
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
Give it an inactive state…
If there is no current event, why display anything?
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
…and switch it on when needed
Wake it up for matches – just like the stadium
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
Easter Eggs
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
U23D Widget
U2 fans could unlock hidden video in this widget
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
Engage with your audience offline
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
Super Furry Animals vote
The widget worked as online promotion for the tour,and as engagement with the fans
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
Widgets, widgets, widgets
IA for tiny stuff: Exploring widgets and gadgets Martin Belam
IA for tiny stuff: Exploring widgets and gadgets
Martin BelamIA Summit, April 2008martin.belam@currybet.net
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