IAML Future of music in public libraries follow up 2012

Follow-up on the Future of Music in Public Libraries

The presentation given will be a follow-up of the session given at the 2011 IAML Conference in Dublin, see http://www.slideshare.net/johanmijs/iaml-future-of-music-in-public-libraries.

• johan.mijs@bibnet.be• johanmijs on Twitter,

Facebook, Skype, LinkedIn

• Team leader internet applications @ Bibnet

Photo by Ingmar Johansson

• Bibnet• is a government

agency for the digital library

• serving 300 public libraries

• in Flanders • Dutch speaking part of

Belgium• 6 M people

http://www.bibliotheek.be/mijn-lokale-bib

• Our main projects:• Open Vlacc central

catalog (Aleph)• library portal search

engine for every public library (AquaBrowser)

• business modeling and integration of digital collections

• getting the projects implemented in local libraries

http://zoeken.bibliotheek.be

• Update on digital music in the real world

• Update on digital music in the library world

• Start thinking and talking

• YouTube still rules• Still lots of pirates

around• Spotify is growing• iTunes is still growing

• US*• cd album sales -5.7%

(versus -19% in 2010)• digital music sales

growing to 50.3%

• Belgium**• digital music sales

growing to 15.5%

* Nielsen Soundscan 2011** Belgian Entertainment Association report 2011

For the library world updatemany thanks to: Mariette De Koning, Annika Simms, Xavier Galaup, Priscilla Winling, Joseph Hafner, Else Refstrup, ...

Alsace libraries in France•MusicMe streaming service

• +6 M tracks• web radios• locally brand

•Stats• city of Strasbourg (270.000

people)• MusicMe launched in April

2012• 627 users• maximum 847 streams/day• (users seem +35 years)

http://strasbourgetcus.mt.musicme.com

Denmark•Bibzoom.dk

• redesign in June 2012• +10 M tracks • Bibzoom shuffle for

Android• each Bibzoom section

has an editorial• mission statement

target groups:• children and young

people (music education)• old people (digital divide)• immigrants (world music)

http://www.bibzoom.dk

US•Freegal Music

• Sony Music and indies• library patron can

download a number of DRM-free mp3's a week and keep them forever

• lot of American libraries signing up http://www.libraryideas.com/freegal.html

Centrale Discotheek Rotterdam (CDR) in The Netherlands•DigiLeen streaming stopped

• only Naxos and some indies• numbers went down to less

than 500 active users/month• more than 60% of users is

50+

•Muziekwebluister• listening streaming to full

CDR's collection in all Dutch Libraries (only in the building)

•Developing new streaming product

• deal with Universal Music• launch end 2012

http://www.muziekweb.nl

Flanders (Belgium)•Streaming music pilot Bib.fm on hold (Bibnet, Lanaken and Aristo Music)

• built on old infrastructure• very very few users• hard negotiations

•Waiting for opportunities? •Add enrichments

• Spotify and iTunes API integrated in library portals

• CDR music fragments service launch end 2012 in library portals

http://zoeken.bibliotheek.be

http://zoeken.bibliotheek.be

Openbibliotheken (Open Libraries) in The Netherlands: •engine searching legal en illegal internet resources for books, music, ...•because 'libraries are protectors of information, not of publishers'

http://openbibliotheken.nl

Seattle Public Library and KEXP radio•streaming service•3200 live in-studio recordings•integrated in the library catalog

http://www.thedigitalshift.com/2012/07/media/seattle-public-library-partners-with-kexp-radio/

http://seattle.bibliocommons.com/search?t=smart&search_category=keyword&q=in-studio_performance

Start to ... THINK Start to ... TALK

DO NOT cross the streetuntil you have beenTHINKING and TALKING ...

about your audience ...•who are you doing it for?•what can you do for them?•where are they? •how can you reach them?(ASK THEM)

about your USP ...(unique selling proposition)•what is your strength?•what makes you stand out from the rest?

about the numbers ...•how many people should you reach? •how many streams should you play?•what can it cost per user?

about the application ...•is it well-designed?•is it easy to use?•what are the main usability problems? •can they be solved in the near future?

usability is !extremely! important in a 'content' domain like music

• Let's keep in touch ...• Gather information

from around the world ...

• Join Google Group Digital music in public libraries

https://groups.google.com/forum/?fromgroups#!forum/digital-music-in-public-libraries

Presentation on: http://www.slideshare.net/johanmijs/iaml-future-of-music-in-public-libraries-follow-up-2012.