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I B E A C O N SW H A T A R E T H E Y ? H O W A R E T H E Y U S E D ? A N D A R E T H E Y I N N O V A T I V E O R J U S T C R E E P Y ?
W H A T I S A N I B E A C O N ?
“iBeacon is a new technology that extends location services in iOS…”
“…Your iOS device can alert apps when you approach or leave a location with an
iBeacon…”
“…In addition to monitoring location, an app can estimate your proximity to an iBeacon…”
“…iBeacon uses a Bluetooth low energy signal, which iOS
devices detect.” - Apple Support
S O W H E R E A N D H O W A R E I B E A C O N S B E I N G U S E D ?
They are being used in sports stadiums to push seat upgrades for people in ‘nosebleed’
sections. Current examples include:
Oracle arena (Oakland, California)
MLB stadiums
The SuperBowl
As well, they are used in retail for such things as
Upgrade eligibility
Gift guides
Help and support
Special discounts
They can be put in
sunglasses to
notify you if you left
them behind
Finally, Virgin Atlantic may incorporate iBeacon technology in Heathrow airport to alert customers
of special offers and areas of interest
A R E I B E A C O N S F O R B E T T E R …
… O R F O R W O R S E ?
There is a major convenience factor. In fact, there is already an app in place that, with the purchase and installation of iBeacons, will automate your home
In the living room?Your Apple TV app
opens
In the kitchen?Your timer app opens on your smartphone
Standing next to your closet?
The weather app opens so you can pick your best
outfit
There is potential for organizations to use iBeacons to “provide enormous insight into time, motion,
logistics, and areas to improve efficiency” - CITEWorld
However, there are many third-party app privacy problems
Privacy policies often difficult to understand
Apps frequently take enough info to personally identify you
up by iBeacons - is going and what it is being used for
In essence, it is difficult to know where your data - picked
We have a “wariness about technologies that capture and share data” - Nicola Clark
This wariness comes from our trust in data
sharing being abused in the past.
Who is to say this trust will not be abused
again?
There is currently a lot of ambiguity surrounding the consumer’s attitude towards iBeacons.
One survey states that:
71%of mobile app users say they don’t like the idea of being
tracked into a store via smartphones
http://appdevelopermagazine.com/1458/2014/5/19/71%25-of-App-Users-Don%25E2%2580%2599t-Want-to-be-Tracked-by-iBeacon-or-Receive-In-Store-Push-Modifications--/
While another says:
77%of US consumers would be OK with sharing location data in
exchange for something of value
http://www.citeworld.com/article/2155742/big-data-analytics/ibeacons-enterprise-consumer.html
Both surveys are using leading questions in order to achieve stats that back up their view of either “creepy and Big Brother” or “revolutionary and
innovative”
In reality, the only conclusion that can be
drawn from iBeacons right now is that they are a
technological development that have amazing amounts
of potential
Whether that potential goes in a positive or negative direction for society is up to
the iBeacon providers
R E F E R E N C E SIn order of appearance
http://support.apple.com/kb/HT6048 !http://appleinsider.com/articles/14/03/21/apples-ibeacon-used-to-push-seat-upgrades-in-nosebleeds-at-sporting-events !http://bgr.com/2014/04/30/ibeacon-sunglasses-tzukuri-use-bluetooth-low-energy/ http://www.macrumors.com/2014/05/01/virgin-atlantic-ibeacons-london-heathrow-airport/ !http://bgr.com/2014/03/21/ios-7-apps-for-ibeacons-use-at-home/ !http://www.citeworld.com/article/2155742/big-data-analytics/ibeacons-enterprise-consumer.html !http://www.slate.com/articles/technology/future_tense/2014/01/ibeacon_shopkick_privacy_policies_for_location_tracking_apps_aren_t_clear.html !http://www.nytimes.com/2014/03/18/business/airlines-use-digital-technology-to-get-even-more-personal.html?_r=0 !http://appdevelopermagazine.com/1458/2014/5/19/71%25-of-App-Users-Don%25E2%2580%2599t-Want-to-be-Tracked-by-iBeacon-or-Receive-In-Store-Push-Modifications--/
I M A G E R E F E R E N C E SIn order of appearancecommons.wikimedia.org !https://www.flickr.com/photos/mattbuchanan/4098238845/in/photolist-7f9xCr-acJFi3-GEMtY-55YHrF-eeFuW-XT8Ls-27YN1-zWEzK-563VfA-8H7UG3-82jLCk-563Trw-55YE9r-4cN2m1-gZzEUR-suLcJ-7fdp3o-acJFmw-acJFPN-563LRA-mR5dLe-8MsD8e-7f9wb6-8qdTv9-g57exi-8M1wqN-6r9bJ-9LQzpd-4kcRvg-cibAkw-51oxVn-MzwhF-2MwGep-aadZgM-asxWkL-b5i7Q-ehzfJ-5Tk9eo-d2EZTJ-rzUgD-8xuwUD-fKYGGN-22NfW8-g27h6o-MzoqN-8T6T3k-acFR8P-2XC6BA-etzFgo-8CUvT3 !https://www.flickr.com/photos/jnxyz/13570722875/in/photolist-jh4VqC-i8sNUr-kZBpkM-mFdfkZ-mFeuAG-mFf7vN-nvbSKG-nwYSE9-nfKb2c-mFeQRS-mFcWH6-mFdd6R-mFd3H2-mFdjxB-mFeVab-mFd226-mFeTXb-mFdgDa-mFeS65-mFcRo6-mFcybT-mFerd9-mFep6J-mFcv7B-mFcMbD-mFenfQ-mFf9vj-mFf8ZQ-mFf8vJ-mFdeb6-mFdtU2-mFdt3c-mFd7Pt-mFd5ji-mFd4QH-mFcZFF-mFeNdW-mFdbBr-mFcSNk-mFet7j-mFcPSk-mFcwMv-mFepFS-mFdtv6-mFdoKz-mFeWWh-mFcQmD-mFd43t-mFeDbN-mFcKic !https://www.flickr.com/photos/jnxyz/13570868303/in/photolist-mFdfkZ-mFeuAG-kZBpkM-nwYA6N-mFeQRS-nvbSKG-mFd3H2-mFdjxB-mFeVab-mFd226-mFdgDa-mFeS65-mFcRo6-mFerd9-mFep6J-mFcv7B-mFdtU2-mFdt3c-mFd7Pt-mFd5ji-mFd4QH-mFcZFF-mFcSNk-mFet7j-mFcPSk-mFcwMv-mFepFS-mFdtv6-mFdoKz-mFeWWh-mFcQmD-mFd43t-mFeDbN-mFcKic-mFeCaQ-mFeyU1-mFeyq5-mFcChi-mFcBDp-mFcTjF-mFcVyH-mFcTct-mFexr1-mFcDrx-mFcVCt-mFf3Uu-mFeGXW-mFcPbn-mFd68k-mFeFjf !https://www.flickr.com/photos/guilherme-pg/8695043156/in/photolist-efmnpb-e8zF9j-6MMwve-58EL3N-4EWMTA-6aAN1a-dDd8ZN-8UsgWF-7vEqFs-ayRZei-dDd9FA-dD7LGH-dD7Lv6-6aF5SE-6aF4Tf-dDdac3-dDd9Vw-6aAU5Z-6aEJJm-6aF2Ky-6aARjt-6aEJb9-6aACtK-6aAELV-6aAD6M-6aF3Kd-6aF2gE-6aACMe-6aALur-6aAH5B-6aF3sA-6aADsK-gx8KeE-6aERsu-6aETBW-4nmBsH-6aAGfF-6aAzV8-6aF3gf-6aAS4r-6aEZzu-6aAEui-6VcTsJ-6VcT27-6VcTef-6VcS4q-6VcSTq-6aAKbR-5jss4m-6aEX3E/ !https://www.flickr.com/photos/smcgee/261054090/in/photolist-p4YhA-9xx1GM-hWr4ga-cuRPAW-49km7A-9xA6iL-u1hpY-26NtzP-bwBHF-49hfR7-6SbDj-CAWd4-nehSwj-49dd58-f3eeMW-2wUKa-5np7Go-fSSESR-49gi14-4cAhh2-49hMLb-dvvR4F-inSrpv-5HB2x1-49hNiu-Pr7tw-iwSKoy-49hN5A-5nK9kJ-7fzMeK-dD82mF-4aVnQt-29bSpD-fiKdK1-hy1usf-7XDBm8-5LuHnB-fSMkyD-f3efUf-4tFiJ2-fn9ddM-5nK9BS-fSSuTe-7ZrD9G-7iNeNn-7j1HRp-7Z5j3x-i3FpLs-i3FYCX-i3Fpfh
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