IE DIgital Marketing (Google+ v2)

GOOGLE+

LUISA CALDERON, MAYA BENTELER, REBECCA WRIGHT,

MARIANA PENZINI, ELIZA NG, MICHELLE LANSPA, RICARDO

PARDO, OSCAR GROSSMANN, JUAN C. CALDERON, DIEGO

SANCHEZ

Google has tried many times to create a social network like Facebook, but failed? Will G+ succeed?

20102004 2007 2009 2011

As of November 2011, Google + claimed to have 49 million users

How Google + got started…

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WHAT IS

GOOGLE +

_

WHAT IS GOOD ABOUT

GOOGLE +?

Positives

Integratio

n

Circles

• Drag & Drop

• Privacy

• Flexibility

• Relevancy

Chat• Circles

• Gmail

• GTalk

• Gmail

Sparks

• Content

• Interest

• Share

• Easiness

Photos• Privacy

• Sharing

• Picasa

• Filter

Hangouts

• Video Chat

• Mobile

• Up to 9

people

• Social

• Availability

• Visibility

• “Check it out”

• Approval

• Facebook Like

Platform• Multifunctional

• Integrated

• User friendly

• Share

• Location

• Uploads

• Stream

• Check-in

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WHAT IS PAINFUL ABOUT

GOOGLE +

Circles

• Blocking

• Confusion

• Privacy

Streams

• Posts lost

• Real time

• Comment

limit

• Banner

Hangouts

• Video feed

• G talk plug-

in

• Webcams• Limited

features

• Applications

• Platform

• Tablets

Brands • No corporate

pages until

Nov. 2011Real

Name

Policy

• No

pseudonyms

until Sept. 2011 Photos • Picasa

uploads

• Mobile

• Lack of use

• Many

inactive

users

Negative

s

• Updates

• Pop-ups+1 Button

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OVERALL

USER EXPERIENCE+

GOOGLE + NOTIFICATION BAR

MAKES IT VERY EASY TO MOVE

BETWEEN OTHER GOOGLE

SERVICES WITHOUT MISSING

NOTIFICATIONS

THE DRAG AND DROP USER

INTERFACE OF CIRCLES IS FUN,

INTUITIVE, AND FULLY

INTEGRATED IN THE SERVICE

PRIVACY IS MUCH BETTER

MANAGED THAN ON

FACEBOOK. IT IS SIMPLE AND

THE EXPERIENCE IS MUCH

BETTER

ACCESS TO CHAT BETWEEN

PEOPLE IN YOUR GOOGLE

NETWORKS (GOOGLE +, GMAIL,

GTALK, ETC.)

INTERCONNECTION BETWEEN

GOOGLE SERVICES EASES THE

USER EXPERIENCE. (SEARCH,

MAPS, YOUTUBE, BLOGGER,

GMAIL, ETC.)

THERE IS A LACK OF

FUNCIONALITY FOR MOBILE.

(PHOTOS WERE TO ALWAYS

AVAILABLE ON IPHONE)

CONTENT DISCOVERY IN

SPARKS IS VERY POOR.

CONFUSION AFTER CHANGING

SPARKS TO “WHAT’S HOT"

IN THE END OF THE DAY, EVEN

THOUGH MOST PEOPLE HAVE

AN ACCOUNT NOT MANY

PEOPLE IN OUR NETWORK ARE

ACTIVELY USING IT.

_

THANK YOU!!!

QUESTIONS?