Imkt120 ip1 parker_simora social media 2.0

NORTHWESTERN TECHNOLOGIES

Social Media: Online Marketing Solutions

AGENDA

What is Social Media?

Emergence of Social Media

Current Social Media Landscape in

IT

Opportunities & Benefits

Conclusion

What is social media?

A communications channel and an opportunity to build relationships!

Emergence of social media

First Email Sent….1971 Bulletin Board System (BBS)….1978 SixDegrees, Friendster, Myspace,

Facebook...

History of social networks

Social media usage

Facebook

Tumblr Pinterest Twitter LinkedIn Myspace Google+

405

89 89

21 17 8 3

Average Minutes Per Visitor to Social Media Sites (Jan. 2012)

Social media landscape

Oracle Open World

MobileDemand Laptop

Dell Idea Storm

BENEFITS

External Benefits: Increased awareness Increases traffic Ability to monitor conversations

Internal Benefits: improved employee engagement improved internal collaboration creating a two-way dialogue with senior

executives

IS Social media here to stay?

July 2011

88% marketers using social media67% global web-users visit social network sites10% time spent on the internet on social sites77% active users who regularly read blogs

CONCLUSION

Tech industry and Social Media 15 years of industry experience BluNet is top-talent Partnership = success! Today’s technology

Thank you

Visions @ Night Graphics

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<http://www.readwriteweb.com/enterprise/2012/03/dell-launches-v2-of-ideastorm.php>.

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"The 10 Key Turning Points in the History of Social Media." CBSNews. CBS Interactive, 21 Sept. 2011. Web. 13 May 2012. <http://www.cbsnews.com/8301-505123_162-42750171/the-10-key-turning-points-in-the-history-of- social-media/>.

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"What Is Social Media?" About.com Web Trends. Web. 13 May 2012. <http://webtrends.about.com/od/web20/a/social-media.htm>.

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