In trust we trust ! Blablacar by frederic mazzella

Building Trust

in a peer-to-peer networkFrederic MAZZELLAFounder & CEO @BlaBlaCar_FR

ALONE RIDESHARING

80€Cost of motoring

20€20€20€

20€

People Powered Travel

Travel Search Engine

Trusted Community

A European phenomenon

A fast growing community

@BlaBlaCar_FR

A massive seat capacity

@BlaBlaCar_FR

A new transport network

@BlaBlaCar_FR

Making a difference

@BlaBlaCar_FR

WHY?

Context

+_____________

SupportEasy

?NEW

TrustPreviously only conveyed with

Quality & Branding in the former economy

Execution

HOW DOWE BUILD

P2P TRUST?

D.R.E.A.M.S.

RATED

ACTIVE

Lisa M26 y.o.

The Trust Framework by

D.R.E.A.M.S.

MODERATED SOCIAL

ENGAGEDDECLARED

D R E A M S

DECLARED

The Trust Framework by

RATED

D R E A M SThe Trust Framework by

ENGAGED

D R E A M SThe Trust Framework by

ACTIVE

Logged 1h agoResponse rate: 98%

D R E A M SThe Trust Framework by

MODERATED

D R E A M SThe Trust Framework by

SOCIAL

D R E A M SThe Trust Framework by

2007 2008 2009 2010 2011 2012 2013

DR . AM . DREAMSD . . AM .

10M

3M

Passengers transported

STRANGERS

NEIGHBOURS

FACEBOOK CONTACTS

COLLEAGUES

FRIENDS & FAMILY

2.2

3.6

3.5

3.8

4.7

Trust levels

STRANGERS

NEIGHBOURS

FACEBOOK CONTACTS

COLLEAGUES

FRIENDS & FAMILY

D.R.E.A.M.S. PROFILE

TRUST LEVELS

4.2

2.2

3.6

3.5

3.8

4.7

Trust levels

GoingFurther

Sharing is BOOMING

BeTrustman.com Peers.org

RachelBotsman

Book

Thanks!