Increase Membership Engagement with Social Media

Membership Growth Online SummitWhere Nonprofit Leaders and Growth Strategies Converge

@wildapricot

April 4th – April 8th, 2016

#WAsummit2016 Presenter: Amy Sample WardCEO, NTEN (The Nonprofit Technology Network)

Increase Membership Engagement with Social Media

April 6th, 3:00 PM – 4:00 PM (ET)

@amyrsward

Lori SmithSmiley Apricot

Community Manager

Terry IbeleLearning Apricot

Content Manager

Meet the Apricots

@amyrsward

@amyrsward

Yes! You will receive a recording…

We will be sharing the recording of this webinar with you in a follow up email sent out next week.

See past webinars:

www.wildapricot.com/academy

@amyrsward

Who is Amy?Author & Speaker• CEO of NTEN, the Nonprofit Technology Network• Speaker, author & trainer• Author of several books

• Social Change Anytime Everywhere• Social by Social – a handbook in using social

technologies for social impact

Outside of Work• Hiking• Biking• Exploring Oregon’s coast or wine country!

Presenter: Amy Sample Ward, @amysward

Author and Professional Speaker

@amyrsward

@amyrsward

@amyrsward

@amyrsward

@amyrsward

@amyrsward

@amyrsward

@amyrsward

@amyrsward

@amyrsward

@amyrsward

Questions to ask:

Do different programs or departments connect with different constituent groups?

Do services or products target different people?

How would you describe your community to someone unfamiliar with your work, and identify if it is relevant to them?

STEP 1: GROUPS

@amyrsward

Questions to ask:

Why does the community continue needing your services, programs, or work?What is the value in others participating?

------What do you need help with or involvement from the community to achieve?How can your work improve with engagement?

STEP 2: GOALS

@amyrsward

Questions to ask:

Where does this group already talk or engage with each other and with you?

Which channels/platforms are most appropriate to the kind of content they need?

What kind of engagement is required to match the goals?

STEP 3: CHANNELS

@amyrsward

Get this template! http://bit.ly/DIYcommunity

@amyrsward

@amyrsward

@amyrsward

Examples:

Program or service updatesStaff announcementsJob opening announcementsVolunteer opportunitiesFundraisersEventsCampaignsOrganized calls to action

STEP 1: CONTENT TYPES

@amyrsward

Examples:

Increase visibility of the organizationIncrease participationRaise fundsBuild leadership in the communityFind sponsors or partnersRecruit volunteersBuild and engage the community

STEP 2: GOALS

@amyrsward

Examples:

Newsletter or mailingEmail newsletterTwitterFacebookInstagramWebsiteBlogIn-person

STEP 3: CHANNELS

@amyrsward

Get this template! http://bit.ly/DIYtemplate

@amyrsward

Flickr: morebyless

@amyrsward

Step 1: Link Strategy to Goals

What do you do?Why do you do it?What does success look like?

Role of Mission

@amyrsward

Step 2: Link Goals to Social

Role of Social

Where do you engage and why?With whom?What value are you creating?

@amyrsward

Step 3: Acting on Strategic Data

Role of Data

Where are you?Where were you?Where do you want to be?

@amyrsward

NTEN Example: Link Strategy to Goals

Mission to Goal

NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to fulfill their missions. We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively.

@amyrsward

NTEN Example: Link Goals to Social

Goals to Social

Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission.  NTEN is an early adopter; transparent and open with our evaluations and experience.

@amyrsward

NTEN Example: Link Goals to Social

Goals to Social

Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission.  NTEN is an early adopter; transparent and open with our evaluations and experience.

@amyrsward

NTEN Example: Acting on Strategic Data

Action on Data• % of Conversation• # of outside articles & speaking engagements• Retweets and shares• # of Member requests for specific information • positive mentions of NTEN and NTC• guest content (NTEN blog) promotion • leading referral sites (external)• leading referral platforms (social media)• referral site with longest on site time

@amyrsward

Get this template! http://bit.ly/MetricsTemplate

@amyrsward

Flickr: thiago_avancini

@amyrsward

Step 1: Listening

@amyrsward

Step 1: Listening

@amyrsward

Step 1: Listening

@amyrsward

Step 2: Joining

@amyrsward

Step 2: Joining

@amyrsward

Step 2: Joining

@amyrsward

Step 3: Creating

@amyrsward

Step 3: Creating

@amyrsward

Step 3: Creating

@amyrsward

Listen:

Find where your members areListen for key issues, hot topicsIdentify points of interestEvaluate who is participating

REMINDERS

Join:

ReplyRecognizeCelebratePromote

Create:

Add valuePlace content with specific groupsUse the news to stay relevantLet your community post

@amyrsward

Connect with me anytime:

NTEN AmySampleWard.orgnten.org @amyrswardamy@nten.org linkedin.com/in/

amysampleward

THANK YOU!

@amyrsward

We have recorded this webinar and will be sharing it with you.

Build. Connect. Grow. Membership & more.

THANK YOU!

Membership Growth Online SummitWhere Nonprofit Leaders and Growth Strategies Converge

@wildapricot

April 4th – April 8th, 2016

#WAsummit2016 Presenter: Sarah Sladek, @SarahSladekCEO, XYZ University, Author and Professional Speaker

How to turn Millennials into Members

April 7th, 3:00 PM – 4:00 PM (ET)

Full Agenda!http://trial.wildapricot.com/lp/Online-Summit-April2016

Wednesday, April 6th @ 3:00 PM (ET)Increase Membership Engagement with Social Media

Thursday, April 7th @ 3:00 PM (ET)How to Turn Millennials into Members

Friday, April 8th @ 3:00 PM (ET)From the Bottom-Up - Tips for Building an Effective Membership Model

Monday, April 4th @ 3:00 PM (ET)Attract & Retain New Members with a Marketing Funnel

Tuesday, April 5th @ 11:00 AM (ET) How to Increase Members with Facebook Ads

Tuesday, April 5th @ 3:00 PM (ET)How to be a Google Ads Super Hero - for Charities & Nonprofits

@amyrsward

Build. Connect. Grow. Membership & more.

Thank you for participating in our workshop!

www.wildapricot.com

Try our free 30-day trial – risk free!

Rated #1 in Capterra’s Top Membership Management Software

3 years in a row.