Innovate100 favit

The place where content streams to your liking.

The place where content streams to your liking.

What causes the need?What causes the need?

Hard factsHard facts231 Million WEBSITES at the start of 2010231 Million WEBSITES at the start of 2010

126 Million BLOGS at the start of 2010126 Million BLOGS at the start of 2010

35 Million Tweets per day in Q1 201035 Million Tweets per day in Q1 2010

2.5 Billion PHOTOS uploaded on FB per month2.5 Billion PHOTOS uploaded on FB per month

313 Billion VIDEOS viewed online per month313 Billion VIDEOS viewed online per month

60 Million FB status updates per day60 Million FB status updates per day

Time spent on contentTime spent on content

Category 2003 Avg share 2009 YTD Share Change in share

Content 34% 42% +24%Communications 46% 27% -41%Commerce 16% 13% -19%Community N/A 13% N/ASearch 3% 5% +67%

Inequality SituationInequality Situation

>>Speed of new information arrival

ENVIRONMENTBlasts Articles, News, Blogposts, Videos, Images, Mails, Comments, Activity

Speed of new information arrival

ENVIRONMENTBlasts Articles, News, Blogposts, Videos, Images, Mails, Comments, Activity

Speed of information processing

USERMisses Knowledge, News, Entertainment

Speed of information processing

USERMisses Knowledge, News, Entertainment

Ultimate Goal - BalanceUltimate Goal - Balance

==Speed of new information arrival

Speed of new information arrival

Speed of information processing

Speed of information processing

SolutionSolution

Speed of new information arrival

Speed of new information arrival

Speed of information processing

Speed of information processing

What favit does?What favit does?

1.1.

Delivers content from all sources the user has selected

Delivers content from all sources the user has selected

2.2.

Delivers content from the user’s Social connections

Delivers content from the user’s Social connections

3.3.

Allows all possible content related cross-platform interactions

Allows all possible content related cross-platform interactions

As a result…As a result…

The user:• Consumes interesting content• Interacts on the note-worthy stuff• Is more productive• Expands interest horizons• Saves time• Preserves energy

The user:• Consumes interesting content• Interacts on the note-worthy stuff• Is more productive• Expands interest horizons• Saves time• Preserves energy

We’re not aloneWe’re not alone

Nearly 70…Nearly 70…All looking in the wrong directionAll looking in the wrong direction

The differenceThe difference

Social graphSocial Networks

DataWebsites, Blogs, Video, Image & Audio hosting

me me me

Aggregated Me

Convenient for a 3rd party to follow the aggregated entity

Convenient for a 3rd party to follow the aggregated entity

The favit wayThe favit way

Social graphSocial Networks

DataWebsites, Blogs, Video, Image & Audio hosting

My Friend 1

Aggregated me

• Consume • Organize• Curate• Filter• Create• Save• Search• Interact

• Consume • Organize• Curate• Filter• Create• Save• Search• Interact

My Friend 2

Blogs

The favit wayThe favit way1.7 Bill

475 Mill

130 Mill

E-mail and GoogleE-mail and Google

Facebook and TwitterFacebook and Twitter

Addressable market now:• Social Media users

• Heavy Online Content Consumers

• Bloggers

• All in the “interest conscious” age – 25-45

Addressable market now:• Social Media users

• Heavy Online Content Consumers

• Bloggers

• All in the “interest conscious” age – 25-45

Making moneyMaking money

Social graphSocial Networks

DataWebsites, Blogs, Video, Image & Audio hosting

favitfavit • Complete content• Language• Comments• Personal preferences• Re-shares• Social graph dynamics• Distribution dynamics

• Complete content• Language• Comments• Personal preferences• Re-shares• Social graph dynamics• Distribution dynamics

FAVIT monetizes its most valuable asset – the deep, interest-centric, cross-platform integration with the social and data layers

FAVIT monetizes its most valuable asset – the deep, interest-centric, cross-platform integration with the social and data layers

Real-time

Community management

• Social communication

• Campaign control room

B2B. Self-service and White label.

Pro accounts - Engagement monitoring- Sentiment measuring- Engagement visualization

Community management

• Social communication

• Campaign control room

B2B. Self-service and White label.

Pro accounts - Engagement monitoring- Sentiment measuring- Engagement visualization

Favit’s monetizationFavit’s monetization

Content management

• Enterprise stream reader

• Favault – stream archiving solution

OAP market – 5.9 $ Bill est. 2010

Content management

• Enterprise stream reader

• Favault – stream archiving solution

OAP market – 5.9 $ Bill est. 2010

Two offering lines:Two offering lines:

TimelineTimelineNovem

ber 2008 start

November 2008 start

Mai 2009 Launch in EE

Mai 2009 Launch in EE

November 2009 4 th big update –

Twitter and FB integration

November 2009 4 th big update –

Twitter and FB integration

January 2010 – favalanche

alpha launch

January 2010 – favalanche

alpha launch

April 2010, 5 th big update – simplicity

and user experience

April 2010, 5 th big update – simplicity

and user experience

May 2010, iPad and iPhone, Pro

accountsM

ay 2010, iPad and iPhone, Pro

accounts

June 2010, US Launch

June 2010, US Launch

July 2010, Enterprise

Streamer Launch

July 2010, Enterprise

Streamer Launch

March 2010, first B2B sale. 85K euro – favalanche as a white label solution

March 2010, first B2B sale. 85K euro – favalanche as a white label solution

The teamThe team

FoundersFounders

Atanas Youroukov, Head of Platform Architecture• Strong web product visionary• Creative UI designer

Product Vision & Design

Atanas Youroukov, Head of Platform Architecture• Strong web product visionary• Creative UI designer

Product Vision & Design

Konstantin Hristov, CEO• Sales and Marketing • VP of M & S in Outsourcing • Citigroup

Money and Process Management

Konstantin Hristov, CEO• Sales and Marketing • VP of M & S in Outsourcing • Citigroup

Money and Process Management

Nenko Ivanov, CTO• Top 3 Software engineer in BG

Architecture and Engineering

Nenko Ivanov, CTO• Top 3 Software engineer in BG

Architecture and Engineering

Technical and Market ExecutionTechnical and Market Execution