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Open Source communities as models for collaborative innovation.
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Innovation and Online Communities
Telefónica – Ambassadors of InnovationMadrid, Oct 18th, 2007
Víctor R. Ruiz<rvr@blogalia.com>
http://rvr.typepad.com/
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
About me
IT Consultant and blogger Creator of Blogalia.com, first blog community/
software “made in Spain” (2002) Creator of Blogometro, open source
“attention” engine (2003)
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Things I like
open source blogs linux
astronomy science
social networks web 2.0writing usability copyleft
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
What online communities mean to me
I live in Canary Islands I discovered Internet in 1994 and created my
first web site on 1995 (still alive) My business partners and most of my friends
belong to my online social network Internet is my hyperlink to the World
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
In the beginning...
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Cathedral
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Bazaar
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Non-profit Open Source Communities
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Debian
Linux distribution Founded in 1992 by Ian Murdock Debian Social Contract Debian Foundation
− Non-profit− Democratic
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Debian Community
1,040 volunteers/developers +10,000 packaged programs Communication tools
− Mailing lists, IRC− CVS, FTP, Bug trackers− Some blogs (planet)
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Debian
Debian is one of the oldest open source communities
Reputation of solid software Many other projects are based and inspired on
it− Ubuntu
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Gnome
Desktop Environment for Linux Set of APIs, developer guidelines and programs Founded in 1998 by Miguel de Icaza Gnome Foundation
− Democratic− Inspired in Debian organization
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Gnome
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Gnome
Many indepedent projects Communication tools
− Mailing lists− IRC− CVS− Bug trackers− News sites− Blogs & Wikis
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Gnome
Sponsored by Sun, IBM, Novell, Intel, Nokia, RedHat and many others
Very active community, open to business Gtk+ API is increasingly popular
− OpenMoko: Mobile phones
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Mashups for Innovation:Corporations +
Open Source Communities
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Nokia
OpenSource projects− PythonS60,
WebKitS60...− Controlled by Nokia− Mailing lists, CVS, Bug
tracker, Wiki
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Nokia: Maemo
TabletPC: N770/N800 GNOME API's + Debian packaging Very open development platform Hired active GNOME hackers Community tools
− Mailing lists, IRC, Bug tracker, Wiki, Planet
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Nokia
Only Maemo community show solid results Nokia publicy recognizes the value of its
opennes as opposed to Apple's iPhone.− And it's totally true.
Is it enough? (Symbian, etc)
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Sun
Founded in 1982 “The Network is the Computer” Computer and software sellers
− SPARC proccessors− Server and stations− Solaris operating system− Java development platform
Facing an increasing Linux competition
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Sun: Let's become “Linux-like”
1999: StarOffice / OpenOffice.org 2000: GNOME as default Desktop 2005: OpenSolaris
− Open Source code + Community− June 2007: 60,000 registered users− Project Indiana: Ian Murdock
2007: OpenJDK− Open Source version of Java
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Sun's communities
Same tools of open source projects− Mailing lists− IRC− Bug trackers− CVS/SVN− Blogs− Wikis
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Sun's communities
OpenSolaris− At first, Sun
controlled the community
− 2006, gave powers to independent group
OpenSolaris Governing Board
− “Constitution” in progress
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Sun: Not enough open?
2005: OpenSPARC.net− Open Source UltraSPARC specification + community
Blogs for Sun's employees Jonhatan Swchartz' Blog (Sun's CEO)
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Sun
Sun contributions to open source are impressive
OpenOffice.org is not a successful open source project (hard to contribute)
Holds big influence on key open source projects
Big communities around its company and projects
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
How to Build a Community
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Community HOWTO
Social software (blogs, wikis...) can promote feedback from inside and from outside the company
But...
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Community HOWTO
1. Open yourself− Internal blogs− External blogs
Be part of the blogosphere Read what people are saying about you
− Other tools for B2C communication (bug trackers, etc)
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Open yourself: Channel9
Microsoft Web 2.0 developer community
− Video interviews− Wikis− Blogs− Forums− Screencasts− ...only for employers.
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Open yourself: Channel 9 Doctrine
«1. Channel 9 is all about the conversation. Channel 9 should inspire Microsoft and our customers to talk in an honest and human voice. Channel 9 is not a marketing tool, not a PR tool, not a lead generation tool».
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Open yourself: Channel 9 Doctrine
«2. Be a human being. Channel 9 is a place for us to be ourselves, to share who we are, and for us to learn who our customers are».
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Open yourself: Channel 9 Doctrine
«3. Learn by listening. When our customers speak, learn from them. Don't get defensive, don't argue for the sake of argument. Listen and take what benefits you to heart».
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Community HOWTO
2. Open your products and services− Through easy APIs
Mashups− Open sourcing
Beware: big projects are hard to open source successfully (OpenOffice, Mozilla)
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Community HOWTO
3. Use and fund open source projects− Become part of the community− Hire open source hackers
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Final Remark
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
Innovation and Online CommunitiesTelefónica – Ambassadors for Innovation
That's all, folks!
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