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Discussed how to pull localization upstream in the content development process by integrating the two processes into the overall product development lifecycle.
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Pulling Localization Upstream
Katherine (Kit) Brown-Hoekstra16 November 2011
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Introductions
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Introductions
From http://www.flickr.com/photos/42742849@N00/3150620989/sizes/m/in/photostream
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Agenda
Reasons for Integration Definitions Levels of Globalization Technical Communication Process Localization Process Process Integration Potential Problems Return on Investment
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Reasons for Integrating
Faster time to market Increased global customer
satisfaction Decreased localization costs Improved efficiency Improved quality Rapidly changing global market
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Number of Native Speakers*
1. Chinese: 1.2 billion2. Spanish: 329 million3. English: 328 million4. Arabic: 221 million10. German: 90.3 million16. French: 67.8 million
*As of 2009, from Ethnologue.comhttp://www.ethnologue.com/ethno_docs/distribution.asp?by=size
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Ratio Non-Native to Native Speakers
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Number of Living Languages
6,909
% of Population
94
415
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Top 10 Languages on the Web
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Cost/Benefit Analysis
Cost
Benefit
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Globalization
The process of aligning the product design, marketing, packaging, and support materials with a global product strategy.
The focus is typically at the organizational level, and is strategic
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Internationalization (I18N)
The process of creating a flexible system architecture and processes for the product and documentation so that they can be easily customized to meet the needs of a specific locale. Generally focuses on the technical side of globalization.
The key idea is that this process is accomplished in the source.
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Levels of Globalization/I18N
Organization Process Product Documentation
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Process
Ensure CMS workflow and tool set support localization
Consider localization requirements at every stage of development
Build strong QA and editing guidelines/processes
Close the feedback loop with localization
Develop and enforce effective change control
Establish International usability testing and market research
Integrate In-country review process w/ product cycle
Technical Communication Process
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Content and Product Design Writing/Editing
Team Review
Revise
QA
Approval
Design Doc Review
Other Research
Usability Testing
Template & Style Guide Development
Information Architecture Development
Terminology Management
Project Post-Mortem
Final Deliverables
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Content Management
Courtesy of Author-it Software Corporation
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Content Management (cont)
Courtesy of Author-it Software Corporation
Localization Process
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Project Kick-off Meeting
File Prep & Analysis Translation
QA
In-Country Review DTP/Engineering
DTP QA/TestingFinal DeliverablesProject Post-Mortem
Tech Comm Process with I18N & L10N Integrated
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Info Arch/TemplateContent and
Product DesignWriting/Editing
Team Review
Revise
QA
Approval
Pseudo-Translation
Localization
Internationalization
Localization Proj. Mgmt
Pre-Translation
Terminology Management
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Process ComparisonTechnical Communication Localization
o Creative o Developmental o Fuzzy Parameters o Iterative o Distillation of technical data into
usable information o Multiple responsibilities (project
management, research, templates, style guides, writing, editing, graphics, testing, etc.)
o Frequent deadline pressure o Often receives last-minute
additions/changes
o Transcreation to fit cultural expectations
o Transference o Clear parameters o More Linear o Tasks performed by different
specialists (translation, QA, project management, desktop publishing, engineering)
o Constant deadline pressure o Often pushed to the end of a project
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Harnessing the Power of CMS to Integrate Processes
Pull localization upstream Structure workflow Modularize and structure content Edit for internationalization Write once, publish many times Separate content from format Establish terminology management Maximize re-use Enforce consistency Reduce desktop publishing/engineering
costs
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Potential Problem Areas
Needs analysis Content analysis Editing and change management Metadata and attribute management Tool selection Style guide Terminology consistency Workflow
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Return on InvestmentReuse
Courtesy of Mark Lewis, from DITA 101, a Rockley Group publication.
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Return on Investment
CMS Workflow Improved localization project
management Improved content throughput Faster time to market Reduced localization costs (20% or
more)
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Return on Investment
Automated Formatting Reduced cost of DTP per language
of 80% or more Improved consistency across
languages Improved focus on content quality
Questions?
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Contact Information
Kit Brown-HoekstraComgenesis, LLCPhone: +1 720.542.3075Email: kit.brown@comgenesis.comTwitter: @kitcomgenesis
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