Internet Marketing Strategy For Private Practices

WHY YOU NEED AN INTERNET MARKETING STRATEGY FOR YOUR PHYSICAL THERAPY PRACTICE…

David Straight, PTOwner, E-rehab, LLC

www.e-rehab.com

Decreased reimbursement

Increased competition

It’s the way society communicates

It facilitates relationships

Why have an NET Marketing Strategy

Patients and physicians will

always refer friends and clients to the therapist they know,like, and trust.

What is a NET Marketing Strategy? Marketing is defined by the American Marketing Association [AMA]

Overall premise – identify, build, maintain relationships in order to generate referrals and serve our communities

Use this awesome multiplier, the Internet, to help us accomplish this goal.

Very time intensive and expensive process.

You must have a SYSTEM.

Why is this so hard?

Consistent Predictable Repeatable

The most Successful Businesses use Systems

Websites – You have 50 Milliseconds

E-mail Newsletter

Dave,

BrandedPersonalized

PaperworkLink

Refer a

friend

Services

Map Link

HIPAAWarnin

g

Signature Physical Address

Unsubscribe

Privacy Notice

- 98% would refer their friends or family

- 96% received treatment from the same physical therapist every visit. - 76% received their first treatment in less than 48 hours

Research your

diagnosis:

Low back

Neck Pain

Shoulder

Hip

Knee

Ankle

Search engines

Social Media-blogs, FB, Twitter

Realize your market wants to communicate with you using the Internet

Make it a system and not a transaction

Find an expert to help you

Three Keys to Success

“It’s too expensive”

“I don’t have time”

“I don’t believe it works”

Three Common Barriers

E-rehab's Advantages

Price Number #1 & only work with

PTPPs

Experience – here every day to help you

Commitment to the Profession

WHAT IF our listeners utilized the strategies you are teaching us about Internet marketing, what would their live be like in…

30 days

90 days

1 year

•Contact me Right Now!

•David Straight, PT • 1-800-468-5161 x 1101

• dave@e-rehab.com• www.e-rehab.com

WHAT one thing can a practice owner do right now to get started on the pathway to success