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Into the Big Data Future with Watson AnalyticsBig Data & Analytics Days
2
Base: 129 big data users
“To what extent is your firm's Big Data initiative integrated with other
BI technologies like reporting, data mining, and predictive
modelling?”
Source: Forrsights BI/Big Data Survey, Q3 2012
Big Data is most commonly coordinated within an overall BI strategy and recently related
technology has received a noteworthy percentage of BI spending budget
“In 2012, approximately what percentage of
your firm's BI spending will go to the following
technologies?”
Capability %
Big Data Related 56
a. Data warehouse 22
b. Information governance 13
c. Data integration for BI 13
d. Big Data related purchases/projects 8
Analytics Related 43
a. Reporting, dashboards, and
visualization
24
b. Advanced analytics 9
c. Cloud BI apps 5
d. Mobile BI applications 5
Other 1
Watson Foundations Feeds the New
Era of Cognitive Computing
IBM Watson
Transformation
IBM Watson
Family IBM Watson Content
Store
IBM Watson
Talent Hub
IBM Watson
Ecosystems
IBM Watson
Developer Cloud
Watson’s Modular Architecture
"Watson is the
richest, most fully
developed,
commercially
available smart
advisor platform
that we know of."
Our work and personal lives
have blurred
5
The world is changing…
It’s an “always-on” world
A Do-It-Yourself mentality now prevails
We expect all technology to deliver a consumer-like
experience
We expect technology to deliver immediate access
to everything
We expect to get answers to harder and harder
questions, yet quickly, simply and on our own
Traditional tools fail to address the challenge
Data Scientists Needed
Specialists with significant
expertise are needed to derive
useful insights
Significant Time to Insight
Ad-hoc insights processes are
highly manual, time and resource
intensive
Predetermined Reports
Questions are determined before exploring the data, with limited access
to follow-on questioning
7
What is the solution?
Democratize Insight
Automated data handling with
sophisticated yet accessible
analytics for every business user
Accelerate Understanding
Self-service business analytics
for enhanced visibility
Explore New Possibilities
Guided discovery to reveal
previously unseen connections in data
From the awareness of data to immediate actionable insight
8
IBM Watson AnalyticsUnderstands the language of business
Visual, simple and intuitive
Simply type in a question and get
meaningful insights
immediately
Visual, simple and intuitive
Automatically suggests graphs and
visuals to communicate
findings
INSIGHTContext
Automatically presents related facts and insights to guide
discovery
insight
insight
insight
insight
insight
insight
insight
You and your business data
I have a
question…..
System
smarts
helps the
user to…
…find
relevant data
…user
applies
experience
and gut
feel…
…system
applies
analytic
models…
I’ve got the answer. I
know what to do. I’ve made the decision.
…and
”shapes” it…
IBM analytics
Human analytics
…and surface
relevant
relationships…
…for the user to
interact with
and reshape…
A conversational experience powered by cognitive
9
IBM Watson Analytics
Business Users Business Analysts Data Scientists IT
Self-service analytics for business users and
experts alike
IBM Watson Analytics
Empowering the business for success
PrioritizingAccounts
Receivable
Employee Retention
HelpdeskCase
Analysis
CampaignPlanning and ROI
WarrantyAnalysis
Customer Retention
Finance HRITMarketing OperationsSales
Examples
IBM Watson Analytics
Natural language dialogue
Cloud-based agility
Data discovery
Quick start intuitive interface
Mobile-ready
IBM Watson Analytics
Unified analytics experience
Visual storytelling
Intelligent automation
Data access and
refinement
Report and dashboard
creation
Integrated social
business
Guided analytic
discovery
IBM Watson Analytics
Be brilliant!
Single Analytics Experience
Fully Automated Intelligence
Natural Language Dialogue
Guided Analytic Discovery
Visit WatsonAnalytics.com and get started for free
Thank you!
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