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Presentation IS-4025, InContext ShopperMX – Innovative Shopper Marketing Simulations, by Tracey Wiedmeyer at the AMD Developer Summit (APU13) November 11-13, 2013.
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INCONTEXT SOLUTIONS YOUR CONCEPT IN CONTEXT
TRACEY WIEDMEYER, CO-FOUNDER, CTO TW@ICS3D.COM
4 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL
AGENDA Who we are
Why we got here
ShopperMX Demonstration
3D in the Enterprise
An Evaluation Platform
AMD Collaboration
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INCONTEXT SOLUTIONS OVERVIEW
Founded in 2009 to address an industry challenge
‒ Rich realistic 3-D to the web
‒ Uncomplicate the complex
‒ Level the playing field
• 50+ top consumer brand & retailer clients
Simulate shopper and retail experiences
‒ Industry first 3-D web based virtual platform
‒ Research and technology in one firm
‒ First DIY SaaS Shopper Marketing platform
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TERMS
CPG
Planogram
Facing
End Cap
Aisle Blade
Floor Talker
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WHY WE GOT HERE Last 20 years
On Premise vs. Distributed
Physical Mock Stores
Subjective vs. Objective
Real time decision making
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SHOPPERMX DEMO
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3D IN THE ENTERPRISE
Familiar Interactions
Gizmos
Drag-n-Drop
Hallway Testing
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AN EVALUATION PLATFORM
Visual Attention Analysis
DIY Research ‒Dashboards
‒Sales Lift
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AMD COLLABORATION
Software | Hardware Video Compression Engine (VCE)
‒Fixed function hardware coding
Cutting edge graphics cards
3D specialists
Sounding boards
Business Credibility
Investment dollars
Joint marketing opportunities
Introductions
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AMD VIDEO COMPRESSION ENGINE (VCE)
Cost of “Movie Production” ‒$20-25k
‒Time consuming
No specialized hardware required ‒Works in a browser
Simple record and save ‒No complex training
Cross device compatible ‒Login and watch or download
‒Send link to partners
Benefits of Video Recording
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VIDEO RECORDING PROCESS
User’s Cloud
User Records A Video
InContext Data Center
Client Side
Collect Data
User Saves Video
Server Side
Rendering Process
User Notified
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AMD VIDEO COMPRESSION ENGINE (VCE) BEFORE / AFTER
Before VCE
After VCE
Microsoft Azure Media Services
User’s Cloud Microsoft’s Cloud
25 Minutes!
Transcoding (H264)
Happy User
InContext Data Center
Raw Rendering (Lagarith)
InContext Data Center
VCE Rendering User’s Cloud Happy User
< 8 Minutes!
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Ease of Use
Quality HD Content Rendering
Fast
Scales Easily
Cost Effective
AMD VIDEO COMPRESSION ENGINE (VCE) BENEFITS
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QUESTIONS?
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