IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs

Vadim Kotelnikov

Information and Communication Technology for

Small and Medium-sized Enterprises

Trends and Opportunities

1000ventures

Customer-driven economy

Rapidly changing business

environment

Creativity-driven entrepreneurial

economy Globalization

Shortening life cycle of products

and services

1000ventures

ICT-powered Creative and innovative

Opportunity-driven

Empowered people

Extended enterprise

Engaged customers

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Changes in customer

needs

Changes in technology

Opening up of new geographical

markets

Changes in government regulations

Heavyweight Lightweight

Acquisition Subscription

Individual work Collaboration

Data silos Data anywhere

Fixed office Flexible office

Desktop-fixed device Bring your own device

Customer service Customer engagement

From To

Source: Lessons on Technology and Growth from Small-Business Leaders, BCG, 2013

• Grow well above the rate of GDP growth Growth

• Outpace other SMEs in revenue growth Revenue

• Employ more people, especially skilled ones Workforce

• Manage their employees with less effort and more effectively

Management

• Are more likely to have geographically disperse customers

Customers

Organization

• More flexible infrastructure

• Enhanced business intelligence and information management

• Better and faster decisions

Production

• Higher efficiency

• Leaner value chain

• Higher employee engagement

• Reduced costs

Customer

• More effective and efficient marketing programs

• Streamlined order fulfillment

• Improved customer service

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Market Learning

Supply Chain

Production Processes

Marketing and Selling

Customer Service

Market Intelligence

Business Intelligence

Test Marketing

Online Search

e-Procurement

Co-innovation

Staying in Touch

Getting Feedback

Outsourcing

ICT-powered Marketing

Customer Engagement

e-Commerce

Automation

Suggestion Systems

Virtual Teams

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50+%

Web application hosting

Business communication

E-mail

40+%

Testing and development

Data protection, backup, and archive

20+%

Business continuity

Business intelligence

Remote office

Cloud Computing: Software as a Service (SaaS)

Faster implementation time

Easiest to deploy to employees

Best functions

Low price

Management Accounting

Financial Accounting

Human Resources

Project Management

Supply Chain Management

Manufacturing

Customer Relationship Management

Data Services

1000ventures

Source: a 2013 survey by Mint Jutras

23%

19%

19%

18%

18%

16%

15%

Improvement on time delivery

Savings on operating costs

Inventory costs savings

Savings on obsolete inventory

Reduction in cycle time

Increase in toal product output

Savings in administraion costs

Search Engine Marketing

Social Media Marketing

Content Marketing

Affiliate Marketing

e-Mail Marketing

SMS Marketing

Ad Targeting

Augmented Reality

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Social Media Marketing (SMM)

Facebook

LinkedIn Google+

SlideShare Twitter

YouTube

Fun4Biz

Focused and Lean Data Analysis

Uncover new insights by combining internal

and external data

Understand market and technology trends

and patterns

Devise and fine-tune effective marketing

strategies

Do deeper analysis of online sales and

trends

Key

Benefits

Invest in new technologies in a

smarter, more profitable way

Assess the value of technologies in a smart way

Use online tools to harness corporate

capabilities

Approach technology vendors for

advice & support

Focus on their core competence

and outsource the rest

Create innovative business

combination and customer value

Leverage new tools with

flexible payment models

Use Web-based tools to manage their dispersed

workforce

Innovate, experiment, and

embrace new business models

1000ventures

Vadim Kotelnikov

Information and Communication Technology for

Small and Medium-sized Enterprises

1000ventures

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