Janet Cetis Nov2008

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Single Source Publishingand

Change ManagementChange ManagementChange Management

Richard KirbyCAPDM Limited

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About CAPDM

• CAPDM helps education providers develop global businesses in education. This means:– Programme and product design – Single source publishing and knowledge management– Delivery worldwide in all media and any VLE.

• It is both a company and a model for standards based programme development. See www.capdm.com.

• It applies equally across the entire flexible learning spectrum:

The spectrum of flexible learning study modes available to educators

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Concept guidance: The CAPDM Model

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Single Source

• Content captured into XML/Docbook– Study guides– Course books– Work books– Assessments, past exams– Glossaries

• Capture from Word or authored directly in an XML aware editor

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Why XML?

• Semantic markup rather than stylistic markup

• Independent of tools and VLEs• Tools can generate multiple output

formats from the same XML master• Smarter indexing/cross-linking

– Semantic Web

• Future proof!5

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Semantic mark-up in XML

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• Single mastering: capture into XML

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Before: MS Word file After: XML file

MS Word module with table; resulting XML file and table. Capture 100 MS Word ‘pages’ into XML in < 30 seconds. ‘Average’ 80% capture accuracy, 20% manual correction (equations;

figs)

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Key conclusions from this model

• Quality learning materials are assets. Good ones take significant effort and resources to produce. Secure your investment in them.

• Investing in standards (XML, JPEG …) is cost effective, helps to prevent legacy problems, ensures long-term reusability, and allows greater vendor independence.

• A good way to produce quality learning materials at reasonable cost, is to share the production process where all involved can apply their strengths.

• It is more efficient to produce learning materials using a single source publishing solution. 40-60% cheaper overall.

• A good way to deliver best practice learning designs and environments is to work with a partner that does a lot of this.

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Change Management

• Master XML documents kept in a repository

• Changes tracked through versioning of the documents– check out, edit, check in– actual release versions tagged

• Co-ordination of changes across languages

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Localisation

• Same content apart from small chunks of localised text (e.g. using an Australian news clipping rather than a British one in a journalism course)

• Different language versions of the same text

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Localisation Case Study

• Pilot for Thomson Education Direct• A vision of a global product

development engine– avoiding content duplication, but allow

localisation– supports constant updates

• A publishing engine that allows for– paper, cd, web enabled, multi-language

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Language case study

• Materials mastered in English• A release is then sent to translators for

Spanish, Chinese, Arabic translation• Meanwhile the English version is

updated• Custom outputs for sending to

translators

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Language outputs

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Arabic HTML Arabic PDF

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Change outputs

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html output showing changes

PDF annotated output

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Change outputs 2

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• 3 way diff for translators (in xml)• Shows the differences between

– the latest English master– the original English master– the translated version of the original

English master

• example

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• english-english.diff.html shows a neat html based diff - can navigate through the changes of the xml in a readable form.

• content_changes_numbered.xml goes to the translators

• ebs-cs-bk-en-GB-esdiff2008.pdf shows an annotated PDF illustrating the changes made.

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Multiple outputs from one master: AU and UK English PDF

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Australian English PDF UK English PDF

61 pages, batch typeset from one master source in seconds.

Variable content elements output based on locale (AU, EN, NL).

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Multiple outputs: Dutch PDF

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PDF product batch generated from Dutch XML master.

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Multiple outputs: HTML versions from same masters

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English ICS HTML Dutch NTI HTML

Two 3500 HTML file trees generated from single master in < 1 minute

Locale specific; custom navigation elements; metadata ‘rich’.

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Customer Case: EBS eMBA

Edinburgh Business School eMBA programme

– Europe’s largest distance learning MBA programme. – The world's most international MBA programme by volume. – 10,000 successful MBA graduates from 150 countries. – Twice awarded the Queen's Award for Export Achievement. – Over 50% of Fortune 100 companies have students on this MBA.– 4,400 study hours; English, Spanish, Chinese, Arabic. – 800 different deliverables for 37 released courses in print and

online.– 20 million words; 8,000 diagrams and sundry other media objects.– Now being delivered from its third VLE system.– 12 year unbroken record of coordinated XML single source

publishing and update management.

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The EBS knowledge domain is based on a single information architecture

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• Founded in 1879 as the Institute of Bankers. The UK's specialist awarding body for financial services and financial literacy qualifications

• 3 programme developments with CAPDM

Programme 1: New Professional Diploma in Financial Services Management launched in 2005. 6 modules, 300 study hours per module. Three study modes: distance learning, approved provider or distance learning with three workshops. Print and companion online learning environments.

Programme 2: New Foundation and Intermediate Certificates in Personal Finance launched 2006. Used by over 100+ schools, 1100+ pupils. Custom online eQuiz environment.

Programme 3: New Foundation Degree in Financial Services Management launched 2007. 3 core, 5 elective modules. Two study stages. Custom study-plan based learning environment.

• multiple custom online learning environments in myifsILE

Flexible CPD for:

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Flexible assessment

Personalised assessments for competency profiling, end-of-topic Q/A, and mock exams.

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Cost-effective production of eLearning features

Assessment questions can be of many types including MCQ, FIB, T/F, MRQ and drag and drop as pictured here. Marking rubrics are flexible too with positive and negative values for each option being possible. Hyperlinks from answers back into the core learning text are facilitated, as well as Learning Objective based progress tracking and feedback.

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Learning objective feedback

Provide additional learning feedback online, to make best use of the medium.

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Four core support needs

• Programme production– The design, production and delivery of blended learning,

assessment and CPD products. – Single source publishing services and tools.

• Materials and knowledge management– Ongoing content management and updating support that

caters for all media in a holistic, single source solution.

• Learning environment enhancement – How to make the most out of your choice of VLE or how to

move to better ones

• Business development and management support – Expert support to let you benefit from the successful

experience of others and industry best practice

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Share programme development

Shared development process lets each partner applying their strengths

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Supporting different learning styles

• Learning can be Individual, Cooperative or Collaborative.

• Individual learning provides much individual flexibility, but little learning community.

• Cooperative learning provides much individual flexibility and access to a learning community.

• Collaborative learning required participation in a learning community, but limits individual flexibility.

Source: Morten Flate Paulsen, NKI.

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Programme design - onion

Standardise your programme design – all modules the same feature set

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Example content synergy:Interactivity spectrum

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1. Static HTML with hyperlinks

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2. Static HTML with local interaction

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3. Working with the text

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4. Digital workbook integration

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5. Reusable learning objects

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6. Integration with competency frameworks

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6b) Custom programme construction

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CAPDM Model in the Managed Learning Environment

JISC derived diagram illustrating 3 core components to a managed learning environment

Integrated production, delivery and administration components make for a Managed Learning Environment, better quality, and more efficient operations

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Key benefits #1: Better quality programmes

• The design and delivery can be custom for each programme’s learning environment, and not constrained by any one product design.

• Personalised experiences for tutors, students and administrators are more easily implemented.

• Service components can be reused in other conexts.

• New service components can be integrated into the same environment more consistently.

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Key benefit #2: No VLE or vendor lock-in

• Open standards based learning content held outside your virtual learning environment as single master sources.

• Flexible web service components to fit into your portal and provide a cost-effective learning environment solution.

• Operational access to all data and source codes.

Example

Europe’s largest on-line MBA programme at EBS is now being delivered from its third VLE system (two have been custom built; one was proprietary). 20 million words of course materials in 4 languages; 8,000 diagrams and sundry other media objects ported, and a 12 year record of co-ordinated update management was maintained.

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Programme and BusinessDevelopment Workflow