Japie Swanepoel Saaci 2009

Taking Control of Taking Control of your own your own

Online DestinyOnline Destiny

27 July 2009

An online and mobile community where users upload, share and discover information, videos, photos, audio and

experiences.

The Stats

1,6 billion internet users

Facebook: 240 million

10 million on mobile internet

1,7 m South Africans

6,5 million + in SA

+ 405 000 blog pageviews

What tools are out there?

So What?

Take Charge of your own online destiny!

Your web site• Content MUST be

current and comprehensive

• Respond to enquiries

• always LINK to

• There MUST be a call to action

Search Engines

• Sufficient and optimised copy

• Correct tagging of images

• always LINK from

• implement WebPR

Blogging• Write about your

passion

• Update often

• Link to and from

• Allow comments and make comments

Twitter• say what your

are passionate about

• add value

• follow people that add value to you

• link to your blog, website

what else can be done?

•Pay Per Click advertising•Online PR and Link Building.•Social Media Marketing.•email marketing / communication

Your Action Plan

•Strategy

•New / update web site

•CALL TO ACTION

•Be search engine friendly

•Blog , if you like!

•Tweet, if you can!

This presentation

•www.emarketingblog.co.za