Jeanniey Mullen

Do You Engage The Page?8/5/08 | 1 | Confidential property of Zinio, LLC.

Do You Engage The Page?8/5/08 | 1 | Confidential property of Zinio, LLC.

Content is Available On Demand, Anytime, Anywhere

Do You Engage The Page?8/5/08 | 2 | Confidential property of Zinio, LLC.

Do You Engage The Page?8/5/08 | 2 | Confidential property of Zinio, LLC.

PERSON WATCHING TV, TALKING ON PHONE

Do You Engage The Page?8/5/08 | 3 | Confidential property of Zinio, LLC.

Do You Engage The Page?8/5/08 | 3 | Confidential property of Zinio, LLC.

WHAT MAKES A CONSUMER RESPOND? AND WHY CAN DIGITAL DRIVE BETTER

BEHAVIOR?

Do You Engage The Page?8/5/08 | 4 | Confidential property of Zinio, LLC.

Do You Engage The Page?8/5/08 | 4 | Confidential property of Zinio, LLC.

WHY Do We Make Choices We Make?

Heraclitus’ foresees Email’s evolution

1972 1980’s

According to Psychoanalytic theory, everything we do, every thought we have, and every emotion we experience has one of two goals: to help us survive or to prevent our destruction. 

Do You Engage The Page?8/5/08 | 5 | Confidential property of Zinio, LLC.

Do You Engage The Page?8/5/08 | 5 | Confidential property of Zinio, LLC.

The Three Constants for Driving Success

Heraclitus’ foresees Email’s evolution

1972 1980’s

People will respond to you ONLY IF the messaging:

1.Matches personal beliefs/community opinion

2.Increases personal or work benefits/accolades

3.Drives improved lifestyle

Do You Engage The Page?8/5/08 | 6 | Confidential property of Zinio, LLC.

Do You Engage The Page?8/5/08 | 6 | Confidential property of Zinio, LLC.

The Emails You Are Now Good At – Time to Get Better

Do You Engage The Page?8/5/08 | 7 | Confidential property of Zinio, LLC.

Do You Engage The Page?8/5/08 | 7 | Confidential property of Zinio, LLC.

Controlling Your Messaging

Do You Engage The Page?8/5/08 | 8 | Confidential property of Zinio, LLC.

Do You Engage The Page?8/5/08 | 8 | Confidential property of Zinio, LLC.

Use Relevant and Content Driven Email To Bring them Back In To Your Experience

Do You Engage The Page?8/5/08 | 9 | Confidential property of Zinio, LLC.

Do You Engage The Page?8/5/08 | 9 | Confidential property of Zinio, LLC.

Use Email To Drive Subscriptions - Smartly

Do You Engage The Page?8/5/08 | 10 | Confidential property of Zinio, LLC.

Do You Engage The Page?8/5/08 | 10 | Confidential property of Zinio, LLC.

Don’t Forget to Remember the Brand ID

Do You Engage The Page?8/5/08 | 11 | Confidential property of Zinio, LLC.

Do You Engage The Page?8/5/08 | 11 | Confidential property of Zinio, LLC.

Is Steve Balmer Wrong? 50%