Ki Joon Hong, Intrapreneurship, GCF2012 Presentation

GCF 2012

“The

Entrepreneurship

Imperative”

21-24 January 2012

Ki Joon Hong Vice Chairman & CEO, Hanwha Chemical

Intrapreneurship How conglomerates do it

Intrapreneurship

A proverb…

An uncut gem does not sparkle.

Ideas to action items

Proposal and Screening

Experiences

Synergies

with existing biz Marketability

Economics

Action

Items

Innovative Ideas…

Different process required

How to deal with

the Ideas outside

the boundaries?

Boundaries

Proposal & Development

Ideas

Outside

the boundaries

Researching

Incubating

Evaluating

New

Business

As a petrochemical company with high usage of energy,

HCC has long carried out energy saving measures

At some point, no further cost

reduction seemed possible

Significant energy savings achieved using such ideas!

Bold ideas:

Bypass, Cut-off, Removal

New approach employed:

Reviewing the process backward to

Indentify essential unit operations

and energy inputs

Proposal & Development

Energy Saving Activities

Proposal & Development

The power plant has been supplying electricity

with competitive price!

A challenging task to reduce cost in a

facility consuming more than 2 mil MWh

electricity: What to do?

A bold questions:

Can we change source?

Why purchase power?

An innovative Idea:

Let’s build and own a

power plant!

Power

Plant?

Industry

Research

Biz Plan

Construction

Acquiring

Permit

Proposal & Development

Successfully entered into Solar Business!

concerns over

CO2 emission from Coal-fired power

plant and its effect on the climate

change: How to mitigate?

A bold question:

Why stick to fossil

fuels?

An innovative idea:

Let’s enter into

Solar energy biz

Solar

Energy?

Industry

Research

M&A

Module

Producer

30 MW

Cell Factory

Developing

PolySi Biz

Proposal & Development Hanwha Chemical has proprietary

super-critical water reaction

technologies for treatment of

waste water

A bold question:

Why only for water

treatment?

An innovative idea:

Nano-material

Nano

Material R&D Pilot Plant

& Market Develop

Planning

& Evaluation

R&D Acquiring

a Venture

Application

under

development

Pilot Plant

& Market

Develop

Cathode

Material

CNT

Concluding remarks

Recognizing implied innovation as key

evaluation criteria as well as immediate

economic pay-off

Strengthening business resources to

develop the rough ideas

Building trust relationship between

employees and management

Thank you