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COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
THE MOST ADVANCED APP FOR THE FIREARMS ENTHUSIAST.
WARNING: CONTENTS ARE HOT
prospectus
OUGHT NOT ONLY TO BE ARMED, BUT DISCIPLINED.
-george washington
A FREE PEOPLE
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
Kickin’ Brass is the ultimate app for today’s gun enthusiasts.
About Kickin’ Brass:
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
About Kickin’ Brass (cont):It especially appeals to the estimated 3.5M active target range/sport shooting in the U.S. defined as hunters, outdoorsmen and women, law enforcement, military, security personnel, sporting marksmen, gun range members, gun collectors and other related gun enthusiasts.
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
The U.S. has also experienced record gun sales for the past six months. The FBI’s National Instant Background Check System processed 1,976,759 firearms related checks in October.
About Kickin’ Brass (cont):
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
That is a 373,290 increase in checks over last year and a new record for the month. It also makes October the sixth consecutive month to see a record number of checks.
About Kickin’ Brass (cont):
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
Since every purchase of a new gun in the United States requires a background check the metric is considered a reliable proxy for how many overall gun sales there have been, even though the number does not represent a one to one calculation for gun sales.
About Kickin’ Brass (cont):
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
Kickin’ Brass enables today’s gun owners to leverage their mobile devices to enhance their gun range experience and more efficiently manage their guns/ rifles, ammo and accessory inventory.
Premise Behind the Company:
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
• Industry Firsts – First app to track and graphically represent gun range performance over time.
What Sets Kickin Brass Apart?
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
• Ease of Use – The app has an incredibly intuitive user interface which makes it easy to navigate through and use, increasing use and time on the app which translates to greater advertising opportunity as well as sponsored content.
What Sets Kickin Brass Apart? (Cont):
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
• Multiple Revenue Streams – The app is architected with multiple revenue streams in mind, such as subscription, advertising, eStore / merchandising, in-app purchases and member loyalty program.
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
What Sets Kickin Brass Apart? (Cont):
The future scope of the app is comprehensive with the ultimate goal to create an online community of gun enthusiasts. Sample of the app’s future development includes (but is not limited to):
APP ROADMAP:
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
• Ammo inventory tracking and alerts: user can record ammo inventory and receive alerts when inventory is low
APP ROADMAP (cont):
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
• Maintenance alerts: based on rounds count per irearm stored in “gun safe” feature, user receives user-determined (or manufacturer recommended) maintenance alerts for cleaning, changing springs, etc.
APP ROADMAP (cont):
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
• Competition Scores Tracking: ability for user to store/track competition scores in various popular shooting competition types such as IDPA, IPSIC, 3-Gun, Steel Shooting, SASS, Bull’s-eye, Clay Pigeon Shooting, etc.
APP ROADMAP (cont):
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
• Retail partner(s) integration: ability to link directly from app to retail partners’ apps or websites for purchase using special Kickin’ Brass coupons/offers
APP ROADMAP (cont):
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
• Ballistics calculator• Shot timer function• Kickin’ Brass store: purchase KB-branded merchandise
directly from the app• Different firearm, target and ammo packages
APP ROADMAP (cont):
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
• Knowledge Center: firearms-related info and links to partner YouTube instructional videos
• Join the NRA: in-app info and links to join the NRA
APP ROADMAP (cont):
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
Kickin’ Brass is designed specifically for today’s gun enthusiasts. The app exploits a major gap and need for a mobile tool to enhance target shooting and the gun/ rifle range experience.
Keys to Success
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
Ultimately, the app will extend into a comprehensive online community where gun owners can continue to consume valuable information, sign-up for eLearning / certification courses, collaborate with other gun owners and share pictures and videos of their experiences.
Keys to Success (cont):
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
In addition, Kickin’ Brass is developed by individuals who are gun owners and collectors passionate and knowledgeable about the industry.
Keys to Success (cont):
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
Individuals are also experts in content marketing for lead generation, creative / design services, public relations, social media and digital / search marketing…same team behind Fastlane Communications – fastlane.co.
Keys to Success (cont):
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
in the hands of citizens, may be used at individual discretion, for the overthrow
of tyranny or private self defense.
-john adams
ARMS
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
into plowshares will plow forthose who do not.
-thomas jefferson
THOSE WHO HAMMER THEIR GUNS
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
forms a barrier against the enterprises of ambition, foreign invasion and
domestic oppression.
-james madison
a people armed and free
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
oppressors can tyranize only when they achieve
-james madison
ARMED POPULACE
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
stand next in importance to the Constitution itself. They are the American people’s liberty teeth
and keystone under independence.
-george washington
FIREARMS
COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
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