Landing pages 101

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Founded in 1998 by Master Farid Dordar | Served over 5000 Studios | Employs 60+ people

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Landing Pages

Meeting Agenda

1. What is a Landing Page?2. The Science of Lead Generating Landing Pages3. How to use Landing Pages in you IM Campaign4. Measuring Landing Pages5. Pre-pare for Battle Now6. Content Creation

1. What is a Landing Page?

In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement. The page will usually display sales copy that is a logical extension of the advertisement or link.Landing pages are often linked to from social media, email campaigns or pay per click (PPC) campaigns in order to enhance the effectiveness of different advertisements.

2. The Science of Lead Generating Landing Pages

Lead Conversion is a critical step in Social Media

If you do not understand the science behind it, it will fail!

Conversion is when we take what we have spent (time and money on) to get visitors and change it into something valuable to leads.

What is valuable to Leads?

• Kits•Courses•Downloads•Reports•Free Trial

All in form of a Landing Page to capture their information and collect data

Can your landing Page capture Leads or Make the Phone ring>

• Do you have one? •What do you want them to do? Call, leave info, what is the objective?

•Key word Samples:

-Get (this-link) and never have to do this-10 Reasons why you should click here-Find out why Martial Arts is great for kids-Why kickboxing is the best workout-Listen to this to learn this-Take a quick test on why your child cannot focus

SMO Clients-You are still in the learning stage of Landing Pages

We will know start to implement new strategies for 2011

If you are not using landing pages-You should start practicing today!

Why you will not use landing pages

• No Graphic design team in house• No analytics so can measure results• knowing what to test or how to test

What does it take to convert?

C=4m + 3v + 2(1-f)-2a

C= Probability of conversionM=MotivationV=Clarity of the value propositionI=Incentive to action takenF=Friction elements of processA=Anxiety

You are only one click away from your competition on line. The more networks you are on, the larger the digital footprint you have, the better chance you have of being found.

3. How to use Landing Pages in you IM Campaign

Email Campaigns using Landing Pages

Email Campaigns using Landing Pages

What most of us will do or have done

What we need to do

Next

Then

Marketing has Changed whether you want to admit or not

You must understand this is a science not a gimmick, quick way to get leads, a quick way to get students, a quick way to double

your emrollments

This is no longer an option it is the way to Market your Business

4. Measuring Landing Pages

5. Pre-pare for Battle Now

How does Social Commerce work without Social Media?

IT Doesn’t